“…We also suggest four categories of independent variables as focal determinants of downstream healthcare outcomes. These include contextual influences (i.e., characteristics of local decision environments, e.g., information type, presentation format and textual structure), structural determinants (i.e., macro-level factors at the healthcare system level such as health coverage, market structure and the socioeconomic environment -Mhasawade, Zhao and Chunara 2021, Sawatzky et al 2021); antecedent individual differences (e.g., in knowledge, attitudes, skills, goals and values), and consumer segments or clusters (i.e., meaningfully differentiated consumer groups that share similar health needs, beliefs, attitudes, preferences and socio-cultural norms).…”