Importance Analysis on the Quality of Hotel Social Network Service

Abstract

요 약 본 연구는 호텔기업의 종사원을 연구대상으로 하여, 소셜네트워크서비스(SNS) 품질의 중요도를 분석함으로 써 향후 호텔기업 소셜네트워크서비스의 효율성 증대에 기여하고자 함을 목적으로 한다. 선행연구에 의거하여 호텔기 업의 SNS 품질요인을 소셜네트워크서비스 정보품질, 시스템품질, 서비스품질, 인터페이스품질, 감성품질 등으로 분류 하였다. 계층적 의사결정방법(AHP)을 이용한 실증분석결과에 의하면, 중요도 측정결과로서 감성품질영역이 상대적으 로 가장 주요한 요인으로 도출되었으며, 인터페이스품질, 시스템품질, 정보품질, 서비스품질 등의 순으로 중요도가 높 은 것으로 나타났다.Abstract This study is focused on analyzing the quality importance of hotel SNS(social network service). And by reviewing precedent papers and references regarding concept and quality factors about SNS in hotel industry, it drew proper criteria to select priorities and evaluate hotel SNS quality using AHP. The important factors based upon related theories are suggested in this paper such as information quality, system quality, service quality, interface quality and emotional quality. The survey for empirical study was executed with hotel employees and total 149 questionnaires were used for this study. We used AHP for statistical analysis, As the results, the most important factor is emotional quality factor and the next is interface quality factor.

Developing a hierarchical model to enhance business excellence in hotel industry of Bangladesh

“…The AHP has also been applied in the field of hotel industry to prioritise the social network service factors (Park et al, 2013), identify the competitive marketing strategies (Lin and Wu, 2008), enhance the location selection (Juan and Lin, 2011), evaluate the knowledge capitals through core competencies (Zhang, 2013), assess the hotel service quality (Shi and Su, 2007), calculate the degree of importance of different factors which influence hotel investment decision-making (Newell and Seabrook, 2006) and measure the competitive benchmarking of luxury hotels (Min and Min, 1996).…”