Importance of wine attributes: a South African Generation Y perspective

Lategan, Benjamin Wilhelm; Pentz, Chris; Preez, Ronel du

doi:10.1108/bfj-09-2016-0420

Cited by 22 publications

(55 citation statements)

References 13 publications

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“…On the other hand, less important factors, relevant for you ng consumers of wine, are bottle shape, bottle colour and advertising. Compared with other studies of foreign authors, the most important attribute infl uencing consumers of Generation Y in the USA and South Africa is tasted the wine previously (de Magistris et al, 2011;Chrysochou et al, 2012;Lategan et al, 2017), which is the same as our fi rst the most important attribute called previous purchase experience. This fi nding shows that consumers place signifi cant emphasis on previous experiences, whether direct, personal or sensorial (Chrysochou et al, 2012).…”

Section: Marketing and Tradementioning

confidence: 67%

Factors influencing consumer behaviour of Generation Y on the Czech wine market

Němcová¹,

Staňková²

2019

E+M

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Consumer behaviour of Generation Y on the wine market is currently a topical issue. Generation Y is considered to be the future loyal consumers of wine and is therefore the future of the wine market. Wine-growing has a long tradition in the Czech Republic and, in particular, Moravian wines reach world level, as evidenced by a number of different awards and successes at winemaking competitions. The main aim of this paper is to identify the factors that affect the consumers of Generation Y when buying wine in the Czech Republic. The target group consists of respondents aged 18-25 who drink or at least buy wines. Primary data collection took place between February and September 2017 and was realized by a questionnaire survey. In total, 648 responses were collected. The Two-sample t-Test and the Pearson's chi-squared χ 2 test were used for statistical methods. Research has shown that young consumers clearly prefer white wine and their knowledge of wine is general for the large majority of respondents. The most common places of purchase are wine shops and supermarkets, and most of the respondents buying wines for meeting with friends, quiet sitting at home or for celebrations. Information about wine is obtained by young consumers most often from their families or friends, or from the operator in the wine shop. The most important factors for wine selection are previous purchase experience and references from family and friends, and then the information on a label, recommendations of the wine shop operator, price and colour of wine. Based on a comparison of the examined foreign sources in this area, it can be stated that wine consumers of Generation Y are not a homogeneous segment and more attention should be paid to the preferences of these young people.

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Section: Marketing and Tradementioning

confidence: 67%

Factors influencing consumer behaviour of Generation Y on the Czech wine market

Němcová¹,

Staňková²

2019

E+M

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“…Grape pomace extract (GPE) is an inexpensive potential raw material that could be used for the production of value-added products like biopreservation compounds. South Africa has a thriving wine industry [16] and large quantities of grape pomace are generated, essentially as a waste product. The chemical composition of GPE could make a suitable alternative medium for the growth of various microorganisms, since it contains fermentable reducible sugars [17] such as glucose, fructose and yeast-assimilable nitrogen (YAN) that can fulfil the nutritional requirements for microbial growth of producers of biopreservatives.…”

Section: Introductionmentioning

confidence: 99%

Grape Pomace Extracts as Fermentation Medium for the Production of Potential Biopreservation Compounds

Mewa-Ngongang

Plessis

Ntwampe

et al. 2019

Foods

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Microbial spoilage causes food losses in the food industry and as such, the use of synthetic chemical preservatives is still required. The current study proposes the use of agro-waste, i.e., grape pomace extracts (GPE), as production medium for biopreservation compounds. Production kinetics, subsequent to optimization using response surface methodology (RSM) for biopreservation compounds production was studied for three yeasts using GPE broth as a fermentation medium. The results showed that the highest volumetric zone of inhibition (VZI) was 1.24 L contaminated solidified media (CSM) per mL biopreservation compounds used (BCU) when Candida pyralidae Y1117 was inoculated in a pH 3-diluted GPE broth (150 g L−1) incubated at 25 °C for 24 h. Similar conditions were applied for Pichia kluyveri Y1125 and P. kluyveri Y1164, albeit under slightly elongated fermentation periods (up to 28 h), prior to the attainment of a maximum VZI of only 0.72 and 0.76 L CSM mL−1 ACU, respectively. The potential biopreservation compounds produced were identified to be isoamyl acetate, isoamyl alcohol, 2-phenyl ethylacetate and 2-phenyl ethanol.

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“…The young generations are specific markets with specific characteristics where it is important to adopt adjusted strategies, namely, improving the perceptions about the wine in question, communication, packaging design, and the decision process [59,60]. In fact, millennials, for example, tend to consume alcoholic beverages outside the home when socializing with friends and family, for special occasions [61], enjoying wines that have a good taste where the percentage of alcohol is not so important [62]. In turn, Chinese younger adults have little knowledge about wine; drink less frequently; prefer red wines; tend to drink at home, hotels, and restaurants; and drink for social communication [63].…”

Section: Demand Indexmentioning

confidence: 99%

“…February 2020 [107] Millennial (26)(27)(28)(29)(30)(31)(32)(33)(34)(35)(36)(37)(38)(39)(40)(41)(42)(43), GenX (44)(45)(46)(47)(48)(49)(50)(51)(52)(53)(54)(55) and boomer (56)(57)(58)(59)(60)(61)(62)(63)(64)(65)(66)(67)(68)(69)(70)(71)(72)(73)(74) are the generations with higher frequency wine consumption.…”

Section: Months Opinionsmentioning

confidence: 99%

Contributions from Literature for Understanding Wine Marketing

Martinho

2021

Sustainability

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Marketing for wines is a determinant tool for several stakeholders within the wine sector, but there are not many studies concerning the topic “wine marketing” and even fewer that take a bibliometric approach. In turn, wine is a strategic agri-food product for the economy of several countries around the world, particularly in Mediterranean countries. Beyond the economic level, wine has an environmental, social, and cultural dimension. All these dimensions have implications in any plan for the wine sector and should be taken into account. In addition, these dimensions change around the world in accordance with different local factors. In this way, sometimes, it is not easy to design adjusted marketing plans for the wine sector, namely, in international markets. Taking the frameworks into account, the main objective of this study is to explore the scientific documents available on scientific platforms, namely, in the Web of Science, related to “wine marketing”. These studies (87 documents) were first explored through bibliometric software, such as the VOSviewer and the Atlas.ti, and then analyzed individually to capture the main insights shown by the scientific literature about wine marketing. To better organize the literature survey, with the information obtained from the bibliometric analysis, the following indexes were identified through factor analysis: “supply index”, “demand index”, “winery strategy index”, “tourism index”, “innovation index”, and “wine characteristics index”. The supply index highlights questions related to new technologies, climate change, logistics in international markets, institutions and regulations, being the main factors that influence wine producers. The demand index stresses the relevance, for consumers, of the relationship between the price and quality of a wine. On the other hand, younger consumers, in general, consume wine outdoors while socializing, giving importance to the label, often when the wine is recommended by someone. Older consumers give greater importance to the wine’s variety and to its region of origin. The winery strategy index shows the importance of questions relating to agri-chains, market differentiation, the history, and the brand. The tourism index brings together aspects associated with the complementarity between activities in the wine sector, wine routes, and contributions from culture and landscape. The innovation index highlights aspects related to the quality and the perceptions of the consumers. Finally, the wine characteristics index shows the little importance given by scientific literature relating to wine marketing and to attributes such as alcohol. A search on the Web of Science for the topic addressed here and “bibliometric” showed that there has been no research carried out with the approach taken here, showing the novelty of this study.

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Importance of wine attributes: a South African Generation Y perspective

Cited by 22 publications

References 13 publications

Factors influencing consumer behaviour of Generation Y on the Czech wine market

Factors influencing consumer behaviour of Generation Y on the Czech wine market

Grape Pomace Extracts as Fermentation Medium for the Production of Potential Biopreservation Compounds

Contributions from Literature for Understanding Wine Marketing

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