2021
DOI: 10.3390/su13147594
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Important Factors Affecting Rural Tourists’ Aesthetic Experience: A Case Study of Zoumatang Village in Ningbo

Abstract: China’s countryside is rich in cultural heritage. It is an important engine for rural development and revitalization. How to improve the tourists’ satisfaction with their aesthetic experience, raise the revisit rate and loyalty, and provide new methods and ideas for re-understanding the tourism experience is a topic worth discussing. This study chose Zoumatang Village in Ningbo, China, as the research target, and explored the important factors affecting tourists’ satisfaction with the aesthetic experience of t… Show more

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Cited by 27 publications
(16 citation statements)
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“…When tourists experience aesthetics in cultural heritage settlement, they experience positive emotions (Hall, 2015), satisfaction (Breiby and Slatten, 2018;Kirillova and Lehto, 2015), willingness to pay more (G€ ulertekin Genç, 2018) and loyalty (Zhang and Xu, 2020). This experience improves the aesthetic value of the environment by expanding the meanings of cultural elements (Zhou et al, 2021). Therefore, this paper gap needs to be explored to gain a more comprehensive understanding of the subject.…”
Section: Introductionmentioning
confidence: 99%
“…When tourists experience aesthetics in cultural heritage settlement, they experience positive emotions (Hall, 2015), satisfaction (Breiby and Slatten, 2018;Kirillova and Lehto, 2015), willingness to pay more (G€ ulertekin Genç, 2018) and loyalty (Zhang and Xu, 2020). This experience improves the aesthetic value of the environment by expanding the meanings of cultural elements (Zhou et al, 2021). Therefore, this paper gap needs to be explored to gain a more comprehensive understanding of the subject.…”
Section: Introductionmentioning
confidence: 99%
“…As explained in [31,45], we believe that an adequate inclusion of visual preferences in the management of rural spaces improves the satisfaction of the inhabitants and generates greater support for their management. This is especially relevant in rural tourism planning and landscape sustainability [36].…”
Section: Discussionmentioning
confidence: 99%
“…A panel of qualified landscape experts selected one photograph from each stratum. The Delphi method was used for its suitability for complex studies that require subjective judgments and decisions [36]. Four researchers and landscape experts from the School of Forestry at the Universidad Politécnica de Madrid selected the 16 photographs representing the landscape in the study area.…”
Section: Scene Selectionmentioning
confidence: 99%
“…Tourists enjoy aesthetic pleasure through their senses, resulting in a subjective process in which people are stimulated by aesthetic sensory stimulation. As a result, aesthetic feelings and cognitive judgments are generated (Zhou et al, 2021). Since the mid-1970s, aesthetic issues have been researched (Ulrich, 1977).…”
Section: Theory and Aesthetic Experiencementioning
confidence: 99%