Impressing my friends: The role of social value in green purchasing attitude for youthful consumers

Caniëls, Marjolein C.J.; Lambrechts, Wim; Platje, Joost; Motylska-Kuźma, Anna; Fortuński, Bartosz

doi:10.1016/j.jclepro.2021.126993

Cited by 39 publications

(30 citation statements)

References 75 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Research has highlighted the importance of friendships when behaving sustainably, especially among young people (Caniëls et al , 2021). Participants in our study indicated that their engagement with sustainable living was both reinforced by friends living similarly, and simultaneously driven by a desire to deepen bonds with such friends.…”

Section: Resultsmentioning

confidence: 99%

From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

Garnelo-Gomez

Money²,

Littlewood³

2022

EJM

View full text Add to dashboard Cite

Purpose This paper aims to examine the role of individual action in addressing challenges of sustainability, and to help marketing scholars and practitioners better understand what motivates sustainable living. Design/methodology/approach Semistructured interviews with 35 individuals self-identifying as sustainable shed light on motivations and identity expression in sustainable living. Four Drive Theory, and Personal and Social Identity Theory (operationalized through the Dynamic Model of Identity Development), provide this study’s guiding theoretical framework. Data analysis was informed by the Gioia methodology. Findings Individuals differently express their personal and social identities through sustainable living, and are differently motivated to live sustainably. Those expressing personal identity salience through sustainable living draw on a broader set of motivations than those expressing social identity salience. This results in varying levels of commitment to sustainable living, with differences also found in individuals’ personal satisfaction derived from their sustainable living efforts. Based on these findings, a novel typology of sustainable individuals is developed. Research limitations/implications This study is limited by its focus on one geographic area and relatively small sample size. A key implication is the need to consider both personal and social identity when studying behavior in other marketing contexts. Practical implications The research provides important insights for marketing practitioners, policymakers and others seeking to better categorize sustainable individuals and target marketing messages to encourage sustainable behaviors. Originality/value This paper contributes to marketing scholarship by providing new insights on the role of identity and motivations in sustainable living. It introduces a novel typology of sustainable individuals, founded on differences in identity expression and motivational drives, which are also associated with the range of sustainable behaviors people engage with and how individuals make sense of these behaviors.

show abstract

Section: Resultsmentioning

confidence: 99%

From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

Garnelo-Gomez

Money²,

Littlewood³

2022

EJM

View full text Add to dashboard Cite

show abstract

“…Second, the sample for this study was selected from young university students, which is not representative of the entire Chinese population and therefore the results are not generalizable. Indeed, certain studies demonstrated that specific student samples could be detected showing a variety of environmental attitude and dispositions ( Lambrechts et al, 2018 ; Caniëls et al, 2021 ), and replicating student results on non-students could be a huge challenge for researchers in any disciplines ( Henry, 2008 ). Future research should examine the effect of pro-environmental value and consumption value from divergent populations on GPB.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Another study by Zaidi et al (2019) found that social value positively influence consumers' perceptions toward GPI. In addition, Caniëls et al (2021) extended the theory of consumption value to youths GPB in Poland which showed that social value had a significantly positive relationship with GPA. Hence, the following hypothesis was developed: H13: Social value positively influences GPA.…”

Section: Social Valuementioning

confidence: 92%

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Wang

Wong

2022

Front. Psychol.

View full text Add to dashboard Cite

The value–attitude–behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention.

show abstract

“…Prior research indicated that sustainable consumption is influenced by the behaviors of others or their perceptions about acceptable or ideal practices (Kim et al, 2012; Sheeran & Orbell, 1999; White et al, 1994). The consumers' sustainable behavior is influenced by peer groups and social relationships (Caniëls et al, 2021; Griskevicius et al, 2010; Jang & Park, 2004; Kim et al, 2012). These findings must be interpreted by considering that normative and moral behavior is encompassed by sustainable consumption with the collective aim to benefit society.…”

Section: Literature Reviewmentioning

confidence: 99%

Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation

Hwang

Yeo

2022

Sustainable Development

View full text Add to dashboard Cite

This study examined the gap between the consumers' subjective propensity to engage in sustainable consumption and their actual behavior to develop an understanding of the consumers' practical contribution to sustainable development. This study examined the gaps between the consumers' subjective propensity to hold sustainable consumption attitudes or beliefs and their practical behavior by focusing on the value consumers assign to sustainable consumption while engaging in such behavior. Additionally, the effects of the consumers' social relationships and civic participation on sustainable consumption and the propensity-behavior gap were investigated. Survey data were collected by a professional market research organization from 422 panel consumers. The results indicate that functional value influences actual behavior, while subjective propensity is affected by emotional and altruistic values, as well as by functional value. Bridging social capital negatively affects actual practice of sustainable consumption, whereas the consumers' civic roles have the opposite effect.Finally, the gap between propensity and actual behavior is more likely to occur when consumers are led by emotional and altruistic values of sustainable consumption.

show abstract

Impressing my friends: The role of social value in green purchasing attitude for youthful consumers

Cited by 39 publications

References 75 publications

From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

From holistically to accidentally sustainable: a study of motivations and identity expression in sustainable living

Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior

Inconsistency between subjective propensity and practice of sustainable consumption: Impact of the consumers' values‐in‐behavior and social participation

Contact Info

Product

Resources

About