Band gaps, i.e frequency ranges for which waves cannot propagate, can be found in most elastic structures if the material or structure has a specific periodic modulation of material properties. In this paper, we maximize phononic band gaps for infinite periodic beams modelled by Timoshenko beam theory, for infinite periodic, thick and moderately thick plates, and for finite thick plates. Parallels are drawn between the different optimized crystals and structures and several new designs obtained using the topology optimization method.