“…(Greening et al, 2000;Binswanger, 2001;Hertwich, 2005;Peters et al, 2012;Sorrell, 2007 and others). This has been explained as due to energy invisibility (Hargreaves et al, 2010), behavioral "lock in" (Maréchal, 2010;Maréchal and Lazaric, 2010), habitual practices (Maréchal and Holzemer, 2015, Lévy and Belaïd, 2018, Belaïd and Joumni, 2020, consumer inattention to energy efficient technologies (Sallee, 2014;Davis and Metcalf, 2016;Burlinson et al, 2018 a, b), social status and identity (Filippín et al, 2018).…”