Improvement of the Marketing Management System of Tourism and Hospitality Industry Enterprises on the Basis of Innovations

Особливості Використання Маркетингових Комунікацій У Сфері Туризму

“…Structural changes in the economy, environmental instability require a review of the forms and methods of managing the tourist services market. Innovations act as an incentive for the further development of tourism and the hotel and restaurant business, allow ISSN 2567-5273 www.moderntechno.de 124 companies not only to occupy leading positions in their market segments, but also to meet global service standards [10].…”