“…Many studies have found that a higher level of supply chain collaboration can improve the firms' performance, especially in logistics activities [32,33]. Other studies have identified cost reduction, profit, forecast accuracy, and inventory control as the benefits of collaboration in the supply chain [10,15]. As a conclusion of a literature review by Singh et al [17], the authors listed the benefits of supply chain collaboration as follow: inventory turns, increased revenues, costs reduction, product availability, on-time delivery, responsiveness, advanced economy, capital utilization, decreased time to market, improved quality, reduced inventory, improved customer services, better supply chain relationships, increased information sharing, accurate forecasting, and enhanced competitiveness.…”