2021
DOI: 10.1504/ijdats.2021.10037315
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Improving social media engagements on paid and non-paid advertisements: a data mining approach

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“…Adopting paid marketing practices benefits firms in terms of unlimited consumer targets. However, the strategies do not effectively reach new consumers [34,35].…”
Section: Organic Marketingmentioning
confidence: 99%
“…Adopting paid marketing practices benefits firms in terms of unlimited consumer targets. However, the strategies do not effectively reach new consumers [34,35].…”
Section: Organic Marketingmentioning
confidence: 99%