The COVID-19 pandemic has hit the world and bring unprecedented changes to all industries, including the Micro Small Medium Entrepreneur (MSME) of coffee shop businesses. This study aimed to determine the effect of the marketing mix on customer satisfaction to increase repurchase intention in modern coffee outlets. In addition, statistical modeling, segmentation analysis, and variables weighting using Support Vector Machine were performed. Eventually, product, price, and place positively and significantly affect customer satisfaction, while the promotion does not. Customer satisfaction was found to increase the repurchase intention of the customers. The segmentation analysis and SVM weighting attributes support the product quality as crucial to the marketing mix. It is implied that marketers should devise a marketing approach differently to different clusters since each cluster has distinct characteristics.

The COVID-19 pandemic has brought many changes in human life. Life processes that were previously done manually are now leading to the massive use of digital technology. This opens up a myriad of new opportunities to reach potential customers, serve existing customers and in some cases increase the efficiency of business operations. Thus, the ability to use digital technology to improve business efficiency is increasingly undeniable. Therefore, the team of lecturers from the Management Study Program of UPH Medan and Sari Mutiara University initiated to conduct training on the use of digital marketing technology in the era of the COVID-19 pandemic. In this training activity, 12 steps of digital marketing were explained and could be directly applied by participants consisting of students of the Management study program of UPH Medan, USMI Management study program and the general public.

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Tujuan dari penelitian ini adalah untuk mengetahui bagaimana social media marketing (Instagram) dan Tagline memberikan pengaruh terhadap Brand Awareness.Desain penelitian ini dengan menggunakan metode kuantitatif. Teknik mengambil sample yaitu non probability sampling. Teknik Analisa data yang digunakan adalah analisis deskriptif statistic, uji instrument penelitian, Uji Asumsi Klasik, Analisis Regresi Linear Berganda, Uji Koifisien Determinasi dan Uji Hipotesis. Berdasarkan dari hasil penelitian, data telah terdistribusi secara normal, tidak memiliki interkorelasi antar variabel bebas dan bebas dari heteroskedasitas. Kesimpulan yang dapat diambil adalah Pemasaran Sosial Media memiliki pengaruh positif dan signifikan terhadap Brand Awareness dengan hasil itung t (4.269) ›t tabel(1.984). Tagline memiliki pengaruh positif dan signifikan terhadap Brand Awareness. dengan hasil t-itung  (4.625) >t tabel(1.984). Selain itu, Sosial Media Marketing dan Tagline memberikan pengaruh yang positif dan signifikan secara serempak terhadap Brand Awareness sebesar 60%.