The COVID-19 pandemic has brought many changes in human life. Life processes that were previously done manually are now leading to the massive use of digital technology. This opens up a myriad of new opportunities to reach potential customers, serve existing customers and in some cases increase the efficiency of business operations. Thus, the ability to use digital technology to improve business efficiency is increasingly undeniable. Therefore, the team of lecturers from the Management Study Program of UPH Medan and Sari Mutiara University initiated to conduct training on the use of digital marketing technology in the era of the COVID-19 pandemic. In this training activity, 12 steps of digital marketing were explained and could be directly applied by participants consisting of students of the Management study program of UPH Medan, USMI Management study program and the general public.

2020 is a very difficult year for some countries due to the Covid-19 virus outbreak that has hit countries around the world. Covid-19 is a virus originating from China, precisely in the city of Wuhan. This virus has a very fast transmission, as a result of which many citizens of the country are quickly infected by this virus. The government in a number of countries, especially Indonesia, applies social restrictions and calls for all activities from home. As a result, the tourism sector has experienced a significant decline. This study entitled "The Effect of Hotel Management Strategies and Marketing Strategies in Increasing Public Trust to Stay at Sutomo Guest House. Have a problem formulation of how management policies and marketing strategies are able to increase guest confidence to stay at the Sutomo Guest House post-pandemic.This study uses a quantutative method. The data source used is questionnaire data taken from respondents / samples at Hotel Sutomo Guest House. The data will be analyzed using the SPSS application.Based on the data analysis, it is concluded that management policy (X1) and marketing strategy (X2) have a significant effect on increasing consumer confidence (Y) to stay at the Sutomo Guest House hotel. The effect of variable X is 29.4% and 71.6% is another variable not examined in this study.

This study aims to determine and analyze the effect of promotion and product quality on purchasing decisions at PT. Palmanco Inti Sawit. The formulation of the problem in the study was " The effect of promotion and product quality on purchasing decisions at PT. Palmanco Inti Sawit ". This research was conducted using descriptive analysis methods and statistical methods. The data used in this study are primary data and secondary data. The results of the study based on the partial t-test showed that promotion had an effect on purchasing decisions and product quality had an effect on purchasing decisions. By comparing the F count of 3.372 with the value of F table = 3.14, it means that the effectiveness of promotion and product has a significant effect on purchasing decisions. The coefficient of determination (adjusted R²) is 0.067. explained promotion and product quality, while the rest, namely 33 %%, purchasing decisions are explained by other variables such as price, location, etc.

2020 is a very difficult year for some countries due to the Covid-19 virus outbreak that has hit countries around the world. Covid-19 is a virus originating from China, precisely in the city of Wuhan. This virus has a very fast transmission, as a result of which many citizens of the country are quickly infected by this virus. The government in a number of countries, especially Indonesia, applies social restrictions and calls for all activities from home. As a result, the tourism sector has experienced a significant decline. This study entitled "The Effect of Hotel Management Strategies and Marketing Strategies in Increasing Public Trust to Stay at Sutomo Guest House. Have a problem formulation of how management policies and marketing strategies are able to increase guest confidence to stay at the Sutomo Guest House post-pandemic.This study uses a quantutative method. The data source used is questionnaire data taken from respondents / samples at Hotel Sutomo Guest House. The data will be analyzed using the SPSS application.Based on the data analysis, it is concluded that management policy (X1) and marketing strategy (X2) have a significant effect on increasing consumer confidence (Y) to stay at the Sutomo Guest House hotel. The effect of variable X is 29.4% and 71.6% is another variable not examined in this study.