Improving Student Group Marketing Presentations: A Modified Pecha Kucha Approach

Abstract

ImprovIng Student group marketIng preSentatIonS: a modIfIed pecha kucha approach Jason oliver and christine kowalczykStudent presentations can often seem like a formality rather than a lesson in representing oneself or group in a professional manner. To improve the quality of group presentations, the authors modified the popular presentation style of Pecha Kucha (20 slides, 20 seconds per slide) for marketing courses to help students prepare and deliver professional business presentations. Data were collected and analyzed from marketing student presentations that used two different presentation styles: the proposed modified Pecha Kucha and traditional PowerPoint presentations. The authors' modified version of Pecha Kucha resulted in higher individual and group assessments along with other key findings relevant to marketing courses.

PechaKucha Presentations: Teaching Storytelling, Visual Design, and Conciseness

“…From the need for storytelling to reach diverse audiences and sell ideas (Barker & Gower, 2010;Nishi, 2013), to the use of visual images to increase listeners' attention and recall of information (Kernbach, Eppler, & Bresciani, 2014), to the need to be concise in an age of shrinking attention spans (Evans, 2014), PechaKucha presentations can prepare students for those demands. Not only does research indicate that students' demonstrated communication competence is as strong or stronger in PechaKucha presentations as it is with traditional speaking styles (Beyer, 2011;Oliver & Kowalczyk, 2013), but students also view these presentations as "fun." Yet, PechaKucha presentations are not nearly as widespread as one might imagineperhaps because there is little pedagogical guidance available.…”

Pecha Kucha: Ein Vortragsformat für (digitale) Abschlusspräsentationen

“…Sind die Forschungen zu Sprachlernkontexten vor allem an Sprachproduktionsaspekten interessiert, nehmen andere Studien eher die Rezeption in den Blick und fragen zum Beispiel nach den Verstehens-und Behaltensleistungen bei Pecha Kucha im Vergleich zu herkömmlichen PowerPoint-Präsentationen [10] sowie nach verschiedenen Qualitätsurteilen.…”

“…Gemessen an klassischen und auch in den meisten Leitfäden erwähnten Kriterien für gelungene Referate wie klare Vortragsstruktur oder Blickkontakt schneiden Pecha-Kucha-Vorträge besser ab [11]. Auch wenn es keine eindeutigen Belege dafür gibt, dass Pecha-Kucha-Präsentationen deshalb generell besser als andere Präsentationsformate dazu geeignet sind, um fachliche Inhalte zu verstehen und zu behalten [10], werden sie von Studierenden wie auch Dozierenden doch häufig als subjektiv angenehmer und vor allem unterhaltsamer wahrgenommen [12].…”

Launching an EdD in Community College Leadership Program with Activism in Mind

“…Slides should only consist of an image and perhaps a few words. Research has shown that the Pecha Kucha presentation is connected to improved academic performance and confidence when compared to traditional presentations (Oliver & Kowalczyk, 2013). Faculty modeled this practice on the first day of the institute and students presented on the final day of the institute.…”