“…Water heating with EWHs contributes to 34 % of residential electric energy consumption, which can be reduced with the use of smart EWH controllers (SECs) (de la Rue du Can et al, 2013). Based on known hot water demand patterns, individualised heating schedules and temperature set points can be used by SECs to reduce energy consumption due to water heating without affecting user comfort (Kepplinger et al, 2016;Booysen and Cloete, 2016;Jack et al, 2018;Armstrong et al, 2014). Widespread use of SECs can decrease the strain on the electricity supply grid through peak shaving by implementing demand-side management, which schedules when EWH heating elements can be active, while taking consumer comfort and hot water demand into account (Jack et al, 2018;Roux et al, 2017Roux et al, , 2018.…”