Improving User Experience Through Recommendation Message Design: A Systematic Literature Review of Extant Literature on Recommender Systems and Message Design

Falconnet, Antoine; Osch, Wietske Van; Beringer, Joerg; Léger, Pierre‐Majorique; Coursaris, Constantinos K.

doi:10.1007/978-3-030-78321-1_13

Cited by 2 publications

(1 citation statement)

References 64 publications

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“…A plausible cause of the observed higher engagement rates with longer messages may be the corresponding "information specificity" a message carries. Assuming message length is proportional to the volume of embedded information "bits"-and controlling for all other factors, such as content quality-the resulting higher level of information specificity is likely to correlate with the perceived usefulness of the message as found in prior studies, (e.g., Falconnet et al, 2021); in turn, perceived usefulness is likely to foster a more favorable attitude toward the message, and consequently evoke "active social media behaviors" (Bailey et al, 2018) including various forms of engagement with the message.…”

Section: Message Lengthmentioning

confidence: 84%

Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages

Drossos,

Coursaris,

Kagiouli

2023

J of Consumer Behaviour

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Despite all the marketing power social media marketing has, a major challenge it faces is how to create meaningful content that ignites a spark with audiences. The purpose of this research is to examine in what way brands can produce compelling social media content to engage and connect with target audiences. Eighteen brand Facebook Pages from nine major industries were reviewed to identify characteristics of content associated with higher levels of user engagement. Results show that multimedia content, transformational appeal, low levels of interactivity, and endorser type influence user engagement with brand posts on Facebook. Posts made on weekdays demonstrate higher levels of positive reactions than posts made during the weekends. In addition, consumer engagement is higher for service‐ (vs. product‐based) Facebook brand posts. Furthermore, the length of the message proved to play a key role in prompting users to share a social media post, in that longer posts were more likely to be shared than shorter ones.

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Section: Message Lengthmentioning

confidence: 84%

Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages

Drossos,

Coursaris,

Kagiouli

2023

J of Consumer Behaviour

View full text Add to dashboard Cite

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What influences users to provide explicit feedback? A case of food delivery recommenders

Haruyama,

Hidaka

2023

User Model User-Adap Inter

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Although various forms of explicit feedback such as ratings and reviews are important for recommenders, they are notoriously difficult to collect. However, beyond attributing these difficulties to user effort, we know surprisingly little about user motivations. Here, we provide a behavioral account of explicit feedback’s sparsity problem by modeling a range of constructs on the rating and review intentions of US food delivery platform users, using data collected from a structured survey (n = 796). Our model, combining the Technology Acceptance Model and Theory of Planned Behavior, revealed that standard industry practices for feedback collection appear misaligned with key psychological influences of behavioral intentions. Most notably, rating and review intentions were most influenced by subjective norms. This means that while most systems directly request feedback in user-to-provider relationships, eliciting them through social ties that manifest in user-to-user relationships is likely more effective. Secondly, our hypothesized dimensions of feedback’s perceived usefulness recorded insubstantial effect sizes on feedback intentions. These findings offered clues for practitioners to improve the connection between providing behaviors and recommendation benefits through contextualized messaging. In addition, perceived pressure and users’ high stated ability to provide feedback recorded insignificant effects, suggesting that frequent feedback requests may be ineffective. Lastly, privacy concerns recorded insignificant effects, hinting that the personalization-privacy paradox might not apply to preference information such as ratings and reviews. Our results provide a novel understanding of explicit feedback intentions to improve feedback collection in food delivery and beyond.

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Improving User Experience Through Recommendation Message Design: A Systematic Literature Review of Extant Literature on Recommender Systems and Message Design

Cited by 2 publications

References 64 publications

Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages

Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages

What influences users to provide explicit feedback? A case of food delivery recommenders

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