In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong

Kulow, Katina; Krämer, Thomas

doi:10.1093/jcr/ucw018

Cited by 64 publications

(111 citation statements)

References 54 publications

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“…Although the extant literature (Sirgy et al, 2013;Srivastava et al, 2001) shows that material values can be encouraged by positive motivation (e.g., nurturing a family) as well as negative motivation (e.g., flaunting one's wealth), the moderating role of motivation on the karma-materialism link has not previously been proposed and empirically tested (Gap 4). While Kulow and Kramer (2016) report reduced pro-social behaviour in presence of karmic belief and self-gain cues, the current work extends this limited line of research to show that the underlying motivation promoting material values (key moderator of this work) can explain such self-focused behaviour.…”

Section: Introductionsupporting

confidence: 62%

“…One of the key ideas underlying the concept of belief in karma is that an individual's future state is determined by the consequences of his/her present actions (Kulow and Kramer, 2016;Kopalle et al, 2010). Good (bad) deeds through present actions and their future outcomes are conveniently correlated using karma which is well ingrained in the value system of the Indian civilization (Kopalle et al, 2010).…”

Section: Role Of Karmic Belief In Promoting Materials Valuesmentioning

confidence: 99%

“…Karma originates in the scriptures of ancient India and preaches the moral law of causation as well as the consequences of being 'good' and 'bad'. However, the concept of karmic belief is also prevalent in Western civilization with common sayings such as "you sow what you reap" or "what goes around comes around" (White, Baimel and Norenzayan 2017;Kulow and Kramer, 2016;Chatterjee et al, 2013). According to Kulow and Kramer (2016), karmic belief shares similarities with other peculiar irrational beliefs like fate and magical thinking.…”

Section: Role Of Karmic Belief In Promoting Materials Valuesmentioning

confidence: 99%

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The karma of consumption: role of materialism in the pursuit of life satisfaction

Roy

Rabbanee

Chaudhuri

et al. 2019

EJM

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Purpose This paper aims to examine how social comparison (SC) and belief in karma (KA) encourage materialism (MAT) and promote consumers’ life satisfaction (LS). Design/methodology/approach Two studies were conducted with Indian middle class consumers to test the basic premises of the current research. The first one used a survey (N = 247), while the second one used an experimental design (N = 206). Findings The survey results showed that SC and belief in KA promoted MAT amongst Indian consumers and further enhanced their LS. Findings from the experiment revealed a novel two-way interaction, in that the KA–MAT relationship was moderated by the underlying motivation for MAT. Research limitations/implications Future research may validate and extend our findings using different samples to increase external validity. Practical implications By explaining the interactive effects of MAT, its underlying motivation and belief in KA, managers will gain a better understanding of why consumers in an emerging market like India purchase conspicuous products. Originality/value This is the first paper to study how the KA–MAT relationship influences LS amongst consumers in the world’s fastest-rising economy. Furthermore, no prior research has reported a boundary condition for the KA–MAT relationship studied here. The findings contribute to an extremely limited body of literature on KA and consumption.

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Section: Introductionsupporting

confidence: 62%

Section: Role Of Karmic Belief In Promoting Materials Valuesmentioning

confidence: 99%

Section: Role Of Karmic Belief In Promoting Materials Valuesmentioning

confidence: 99%

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The karma of consumption: role of materialism in the pursuit of life satisfaction

Roy

Rabbanee

Chaudhuri

et al. 2019

EJM

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“…Social value orientation refers to individuals' preferences in distributing resources between the self and anonymous others (Murphy & Ackermann, 2014). Belief in karma taps individuals' belief that "the universe bestows rewards for doing right and exacts punishments for doing wrong" (Kulow & Kramer, 2016, 334), and those with a strong belief in karma demonstrate prosocial behaviors when self-gain through such behaviors is not likely (Kulow & Kramer, 2016).…”

Section: Phase 3: Discriminant and Incremental Validitymentioning

confidence: 99%

Generalized exchange orientation: Conceptualization and scale development.

Yoshikawa¹,

Wu²,

Lee³

2020

Journal of Applied Psychology

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractWe conceptualize generalized exchange orientation, and develop and validate a scale assessing individual orientations toward generalized exchange as well as reciprocal and negotiated exchange for offering a full set of measurements for social exchange orientation. Through four phases and using data from 1,408 participants, we established factorial, nomological, discriminant, and incremental validity of the social exchange orientation scale and examined measurement invariance of the scale between samples from the United States and Japan. First, our findings indicate the newly developed scale for generalized exchange orientation (GEO) is distinct from measures of other forms of social exchange orientation and prosocial orientation. Second, the GEO scale shows incremental validity as it predicts citizenship behaviors toward individuals above and beyond the key dispositional antecedents known in the literature. Implications and future research on generalized exchange are discussed.

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“…Finally, as many marketers of charitable and other nonprofit organizations seek to encourage consumers to engage in more helping behavior (Garcia, Weaver, Darley, & Spence, ; Kulow & Kramer, ; Liu & Aaker, ; Reed, Kay, Finnel, Aquino, & Levy, ), what strategies could be used to mitigate the likelihood that consumers sidestep prosocial requests by downplaying their skills and abilities? Even some for‐profit companies (e.g., Amazon) may be interested in such strategies, to the extent that they offer prosocial incentives for engaging in activities that benefit the company (similar to our Study 3).…”

Section: Discussionmentioning

confidence: 99%

Projecting Lower Competence to Maintain Moral Warmth in the Avoidance of Prosocial Requests

Liu

Lin

2017

J Consum Psychol

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When faced with prosocial requests, consumers face a difficult decision between taking on the request's burden or appearing unwarm (unkind, uncaring). We propose that the desire to refuse such requests while protecting a morally warm image leads consumers to under-represent their competence. Although consumers care strongly about being viewed as competent, five studies showed that they downplayed their competence to sidestep a prosocial request. This effect occurred across both self-reported and behavioral displays of competence. Further, the downplaying competence effect only occurred when facing an undesirable prosocial request, not a similarly undesirable proself request. The final studies showed that people specifically downplayed competence and not warmth. We further distinguished between social warmth (e.g., humor) and moral warmth (e.g., kindness), showing that when competence, social warmth, and moral warmth were all requisite skills for a prosocial task, people downplayed competence and social warmth more than moral warmth. These findings underscore that although people care strongly about being viewed as competent, they willingly trade off competence evaluations if evaluations of warmth-particularly moral warmth-are at risk.

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In Pursuit of Good Karma: When Charitable Appeals to Do Right Go Wrong

Cited by 64 publications

References 54 publications

The karma of consumption: role of materialism in the pursuit of life satisfaction

The karma of consumption: role of materialism in the pursuit of life satisfaction

Generalized exchange orientation: Conceptualization and scale development.

Projecting Lower Competence to Maintain Moral Warmth in the Avoidance of Prosocial Requests

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