“…Although different aspects are indeed covered in the literature (cf. Eisinger & Reuther, 2007;Hitz, Schmid, & Wolff, 1994;Koll-Schretzenmayr, Ritterhoff, & Siebel, 2009;Salvini & Heye, 2008;Theurillat & Crevoisier, 2012;Widmer, 1995), this body of work is very limited. Zurich's traditional industrial heart, Escher-Wyss, now known as Zurich-West, and its remarkable transformation into a new trend-quarter -initially pushed from the bottom-up and later changed to a top-down strategy-shows the radical nature of this process, yet has hardly received academic coverage (for an exception, cf.…”