“…That negative perspective must be reconsidered in light of more recent studies indicating trade‐offs in the adaptive value of chronic self‐promotion (Campbell, ; Campbell et al., ; Goorin & Bonanno, ; Harms, Spain, & Hannah, ; Kwan, Kuang, & Zhao, ; Paunonen, Lönnqvist, Verkasalo, Leikas, & Nissinen, ; Taylor et al., ). In particular, it seems that initial reactions to self‐promoters are actually positive (Back, Schmukle, & Egloff, ; Friedman, Oltmanns, Gleason, & Turkheimer, ; Paulhus, ).…”