“…For example, Silva and Figueiredo (2020) conducted a study in which a bundle of practices (i.e., cooperating, understanding, deeming, improving, and changing the logic) was identified to represent the practice of sustainability for responsible business. Similarly, Silva et al (2022b) have focused on the downstream SC and identified that for end customer engagement the emerging bundle of practices for sustainability was related to: informing, training, involving, respecting, protecting and changing the mindset. PBS is a theoretical approach that opens the door for multiple perspectives of studies, including emotions (Glover and Touboulic, 2020;Silva et al, 2022b) related to what Schatzki (2001) names teleo-affective structure surrounding the socio-material practices.…”