Increasing Organ Donor Registrations with Behavioral Interventions: A Large-Scale Field Experiment

Robitaille, Nicole; Mažar, Nina; Tsai, Cheng-Lun; Haviv, Avery; Hardy, Elizabeth

doi:10.2139/ssrn.3633297

Cited by 2 publications

(3 citation statements)

References 59 publications

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“…At the same time, we should strive for independence and objectivity. For example, Robitaille et al (2021) take on the challenge of organ donation. Strategies to increase donation rates are hotly debated in policy circles.…”

Section: Assumption: Bmbw Research Is Value Laden-not Scientificmentioning

confidence: 99%

Better Marketing for a Better World

Chandy¹,

Johar²,

Moorman³

et al. 2021

Journal of Marketing

161

109

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The marketing discipline today constitutes a great paradox. The nation stands deeply troubled. It seeks solutions to grave problems both within and without its own society. Marketing and marketers are an integral part of this picture, either as a dimension of the problems or as a source of their solutions. Yet the emphasis of marketing study is not directed toward resolving issues of its social relevance, and there is strong and vocal sentiment in the field against being pulled in this direction . . . Relevancy is to be judged in the context of the true life and death issues which currently exist, such as war, poverty, racism, contamination of the environment, loss of self-identity, and the alienation of youth. Certainly, it is an appropriate time for marketers to reflect upon the relevancy of the marketing discipline in such a context. Profits will continue to be essential and basic to corporate survival, but the major challenge to business today may be to meet the societal needs of a changing environment.

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Section: Assumption: Bmbw Research Is Value Laden-not Scientificmentioning

confidence: 99%

Better Marketing for a Better World

Chandy¹,

Johar²,

Moorman³

et al. 2021

Journal of Marketing

161

109

View full text Add to dashboard Cite

show abstract

“…Despite these experiences, it has been reported that continuous promotion has been capable to influence the public opinion and attitude toward donation as well as to increase the adherence to the bioethical principles in the process of organ donation, allocation, and transplantation (Z ˇivcˇic´-c´osic´et al, 2013). Robitaille et al (2021) affirm that providing individuals with promotional material at the point when people are deciding will make that information more salient to them and lead to an increase in new organ donor registrations .…”

Section: The Issue Of Information Gatheringmentioning

confidence: 95%

“…Adequate organ donation information and altruistic motives have already been identified as factors that influence organ donation attitudes and intentions (Falomir-Pichastor et al, 2013;Radecki & Jaccard, 1997), but they may not necessarily translate into actual registrations (Radecki & Jaccard, 2006). For instance, while 90% of Canadians favor organ donation and 80% say they would be willing to register, just 23% have actually registered to be an organ donor in Canada (Robitaille et al, 2021). Despite these experiences, it has been reported that continuous promotion has been capable to influence the public opinion and attitude toward donation as well as to increase the adherence to the bioethical principles in the process of organ donation, allocation, and transplantation (Z ˇivcˇic´-c´osic´et al, 2013).…”

Section: The Issue Of Information Gatheringmentioning

confidence: 99%

Evolution of Attitudes of a Romanian Urban Population Regarding Organ Donation

Bacuşcă¹,

Gavriluță

Grecu

et al. 2023

Sage Open

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The rate of organ donation for transplantation as well as the utilization rate of obtained organs are still low in Romania. We performed a sociological study which aimed to identify the reasons underlying the low organ donation and transplantation rate in Romania and to analyze whether changes in the opinions of the population regarding the donation of organs for transplantation occurred in the period 2012 to 2019. We applied a panel research strategy, data collection being done by means of a questionnaire applied to the same population in two different time periods: 2012 and 2019. Our research showed that during the 7 years period the attitudes of the participants toward organ donation and transplantation have not evolved to a great extent but we observed a process of crystallization of attitudes in 2019. We also observed that a more emphasis is placed by the participants on individual autonomy in decision-making process concerning organ donation and that the highest availability for organ donation is manifested when the life of a family member is at stake. We conclude that there is a need for coherent public information policies in which the main agents would be the doctors, the school and the family.

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Increasing Organ Donor Registrations with Behavioral Interventions: A Large-Scale Field Experiment

Cited by 2 publications

References 59 publications

Better Marketing for a Better World

Better Marketing for a Better World

Evolution of Attitudes of a Romanian Urban Population Regarding Organ Donation

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