Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts

Arianto, Tezar; Mulyono, Sri; Arta, I Putu Sugih; Chaniago, Sabaruddin; Nasib,

doi:10.2991/assehr.k.210615.076

Cited by 3 publications

(4 citation statements)

References 20 publications

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“…Where the value of the t-statistic > t-table is 1.96 at alpha 5% or 6.943 > 1.96 the P-Value is 0.000 <0.05 therefore, H0 is rejected and H1 is accepted, in other words there is a significant effect of tuition fees on trust. The results of this study are in line with research conducted by Arianto et al (2021) where there is a significant effect of tuition fees on trust.…”

Section: Effect Of Tuition Fee On Trustsupporting

confidence: 90%

“…Where if the t-statistic value > t-table 1.96 at alpha 5% or 1.905 <1.96 the P-Value 0.029 <0.05 then the hypothesis can be accepted or H0 is rejected and H2 is accepted, in other words there is an unfavorable effect significant promotion of trust. This study's results align with research conducted by Arianto et al (2021); (Arianto et al, 2021) where promotion has an insignificant impact on trust.…”

Section: The Effect Of Promotion On Trustsupporting

confidence: 88%

“…Then the number of students will increase through trust, the number of students will increase if it is directly affected by the tuition fee. The results of this study are in line with research conducted by(Arianto et al, 2021) beliefs mediate the effect of tuition fees on the number of students…”

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confidence: 91%

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Effect of Tuition Fee, Promotion on Number of Students: Trust as Mediation Variable

Hasibuan

2023

jbe

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This study examines the effect of tuition fees and promotions on the number of students at Dharmas Indonesia University (UNDHARI) through trust as an intervening variable. The research method used by researchers is a quantitative method using causality structural equations with the conception of the path analysis model research used to analyze patterns of relationships between variables to know the direct and indirect effects of independent (exogenous) variables on the dependent (endogenous) variable. Methods of data collection through surveys and distributing questionnaires, with a sample of 100 respondents. This study uses analytical toolsStructural Equation Modeling (SEM) using the program Partial Least Square (PLS). The research results found that, Tuition Fee a significant effect on trust. Promotion has no significant effect on trust. Tuition Fee significant effect on the number of students. The promotion has no significant effect on the number of students. Trust has a significant effect on the number of students. Trust mediates influence tuition Fee to the number of students. Trust mediates the effect of promotion on student enrollment.

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Section: Effect Of Tuition Fee On Trustsupporting

confidence: 90%

Section: The Effect Of Promotion On Trustsupporting

confidence: 88%

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Effect of Tuition Fee, Promotion on Number of Students: Trust as Mediation Variable

Hasibuan

2023

jbe

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“…Berdasarkan uji hipotesis yang dilakukan bahwa price discount berpengaruh signifikan terhadap keputusan pembelian. Hasil penelitian ini mendukung penelitian sebelumnya yang dilakukan oleh (Wasiman, 2021) (Nasib, 2021) (Nirmalasari, 2019) yang menyatakan bahwa price discount berpengaruh signifikan terhadap keputusan pembelian. Hal ini dapat dipastikan bahwa ketika price discount ditingkatkan maka akan berdampak kepada meningkatnya keputusan pembelian.…”

Section: Pengaruh Price Discount Terhadap Keputusan Pembelianunclassified

Pengaruh Lokasi Dan Price Discount Terhadap Keputusan Pembelian Pada CV. Super Com

Chaniago¹

2022

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Satisfaction has an important meaning not only for consumers but also for companies in supporting their survival. The purpose of this study is to determine the effect of location and price discount on purchasing decisions. This type of research is quantitative. The population in the study is CV. Super Com, while the sampling technique uses accedental sampling. Collecting data using a questionnaire with a Likert scale. The results of data analysis show that location and price discount have a positive and significant effect on purchasing decisions. Furthermore, the value (R2) is 0.548 (54.8%). So it can be said that 54.8% of the variation in the dependent variable, namely location and price discount on the model, can explain the purchasing decision variables in CV. Perfect Com while the remaining 45.2% is influenced by other variables outside the model.

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Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

Lubis,

Effendi,

Nasib

et al. 2023

Society (Bangka. Online)

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In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision-making through the mediating role of brand trust. This research was conducted at the Politeknik Unggul LP3M in Medan, Indonesia. The study’s population was comprised of active students from the 2019/2020 academic year, totaling 257 individuals. A stratified sampling technique was employed, using the Slovin formula with a 5% margin of error, resulting in a sample size of 157 respondents. The study utilized a quantitative approach, with data collected through structured questionnaires. The analysis included descriptive statistics, reliability tests, and path analysis to determine the direct and indirect effects of personal selling and brand image on college decision-making through brand trust. The findings indicate that personal selling significantly affects brand trust, suggesting that effective strategies can enhance students’ trust in the institution’s brand. Similarly, brand image significantly directly affects brand trust, underscoring the importance of a positive brand image in building trust among potential students. Furthermore, the results show that personal selling indirectly influences college decision-making through brand trust, indicating that the trust developed through personal selling efforts can lead to positive college choice decisions. Likewise, brand image indirectly affects college decision-making through brand trust, highlighting the role of a strong brand image in shaping students’ enrollment decisions. In conclusion, personal selling and brand image are crucial in influencing college decisions, with brand trust as a key mediating variable. These findings provide valuable insights for educational institutions aiming to enhance their marketing strategies and build stronger relationships with prospective students. Future research could explore additional factors influencing college decision-making and examine these relationships in different educational contexts.

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Increasing Vocational Education Decisions Through Social Media, and Price Reduction Through Brand Trusts

Cited by 3 publications

References 20 publications

Effect of Tuition Fee, Promotion on Number of Students: Trust as Mediation Variable

Effect of Tuition Fee, Promotion on Number of Students: Trust as Mediation Variable

Pengaruh Lokasi Dan Price Discount Terhadap Keputusan Pembelian Pada CV. Super Com

Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

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