“…From these reviews, it is clear that reputation is moderated by the country in which the study was undertaken, the typology of parti-735 cipant stakeholders,and the measurement scale adopted. The measurement of reputation in non-profit organizations is still in an emergent stage with an absence of standardization, and the applicability of any given set of metrics is dependent on the specific 740 context in which the organization is operating (Busuioc & Lodge, 2017;James & Van Ryzin, 2015;Waeraas & Byrkjeflot, 2012). This can be observed in, inter alia, Ryan (2007), where a corporate reputation quotienta scale of 28 items grouped in six dimensionsis 745 adapted to measure local government reputation, in the proposal of Luoma-Aho (2008), which tests five factors to measure reputation in public organizations in Finland and in the work of Christensen and Lodge (2016) who propose a typology composed of six dimen-750 sions, which was then used to analyze how five European governments manage their reputations.…”