12Social Decision-making is driven by normative influence (leading to public compliance) and 13 informational influence (overwriting private beliefs), but how the brain encodes these modulating 14 forces in probabilistic environments remains unanswered. Using a novel goal-directed learning 15 paradigm in 185 participants, we observed opposite effects of group consensus on choice and 16 confidence: people succumbed to the group when confronted with dissenting information, but 17 increased their confidence when observing confirming information. Leveraging computational 18 modeling and functional neuroimaging we captured the nuanced distinction between normative 19 and informational influence, and identified their unique but interacting neural representations in 20 the right temporoparietal junction (processing social information) and in prefrontal cortices 21 (representing value computations), whose functional coupling instantiates a reward prediction 22 error and a novel social prediction error that modulate behavioral adjustment. These results suggest 23 that a closed-loop network between the brain's reward hub and social hub supports social influence 24 in human decision-making. 25 26 Keywords: 27 Social influence, reinforcement learning, social learning, prediction error, decision neuroscience, 28 model-based fMRI, computational modeling, hierarchical Bayesian analysis 29 30 31Most of our everyday decisions are made in a social context. This affects both big and small 32 decisions alike: we care about what our family and friends think of which major we choose in 33 college, and we also monitor other peoples' choices at the lunch counter in order to obtain some 34 guidance for our own menu selection. Behavioral studies have examined social influence as 35 expressed by conformity (Asch, 1956) and have classified two major sources of social influence: 36 normative and informational influence (Cialdini and Goldstein, 2004;Toelch and Dolan, 2015; 37 Fehr and Schurtenberger, 2018). Normative influence leads to public compliance, but individuals 38 may maintain private beliefs, whereas informational influence hypothesizes that social information 39 is integrated into the own valuation process. Neuroscience studies have recently attempted to 40 assess the neurobiological underpinnings of both two types of influence (Klucharev et al., 2009; 41 Campbell-Meiklejohn et al., 2010;Edelson et al., 2011;Zaki et al., 2011; Izuma and Adolphs, 42 2013;Campbell-Meiklejohn et al., 2017;De Martino et al., 2017;Park et al., 2017). However, 43 results are controversial (Toelch and Dolan, 2015), and more importantly, none of them have 44 addressed the neurocomputational distinction and interaction between normative and 45 informational influence in conjunction with individuals' own valuation processes. This is largely 46 due to the challenge that most studies (Klucharev et al., 2009;Campbell-Meiklejohn et al., 2010; 47 Zaki et al., 2011; Izuma and Adolphs, 2013) relied on p...