India’s Soft Power Diplomacy Under the Modi Administration: Buddhism, Diaspora and Yoga

Mazumdar, Arijit

doi:10.1080/03068374.2018.1487696

Cited by 27 publications

(19 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…su soft power (Mazumdar, 2018). La política de China al respecto se ha enfocado más en la extensión del idioma y en los institutos de confucianismo con más interés en las relaciones internacionales que en la generalización de su sistema médico; sin embargo, y a colación de la pandemia del coronavirus, ofreció su medicina como tratamiento alternativo.…”

Section: • 15unclassified

Pluralismo médico: regulaciones y concepciones de salud en seis países de América Latina

Papalini

Cesco

2022

View full text Add to dashboard Cite

El propósito de este artículo es discutir la noción de pluralismo médico, en su sentido de capacidad de integrar medicinas no biomédicas —terapéuticas originarias americanas, medicinas naturales y herbarias, y medicinas complementarias y alternativas— en el modelo sanitario latinoamericano. Discutimos las denominaciones de la oms y analizamos distintas clasificaciones existentes. Finalmente, examinamos un panel de seis países: Argentina, Brasil, Bolivia, Colombia, Ecuador y Perú, comparándolos concisamente, para establecer de qué manera y con qué grado se reconocen, en sus normativas y leyes, las diferentes medicinas practicadas en América Latina.

show abstract

Section: • 15unclassified

Pluralismo médico: regulaciones y concepciones de salud en seis países de América Latina

Papalini

Cesco

2022

View full text Add to dashboard Cite

show abstract

“…Yoga, as an essential element of India’s national identity, was regarded as an influential part of the cultural capital of India (McCartney, 2019). Since 2014, the Indian Prime Minister Narendra Modi began promoting “yoga diplomacy,” in which yoga was endowed with political connotations, and became a soft power of India, along with Buddhism and the diaspora (Mazumdar, 2018). In 2016, Modi honored Wai Lana with India’s prestigious Padma Shri award for her outstanding contributions to the promotion of yoga (Yadav, 2016).…”

Section: Commodification Of Yoga In Chinamentioning

confidence: 99%

Between Wellness and Elegance: Yoga Consumption in China

2022

Journal of Consumer Culture

View full text Add to dashboard Cite

Yoga has become prevalent as a fitness choice in China. Its commercial development is based on imported knowledge and is also constructed through a traditional way of interpretation, reflecting the localization of an “exotic” body technique. Although the related literature focuses primarily on Western and South Asian societies, the subjectivities of a new yoga “school” require examination for a better evaluation of present theory. By combining historical analysis, personal interviews, and auto-ethnography, this article investigates yoga from different perspectives to illustrate the practice’s social connotations. Particularly, this study shows how yoga has experienced continuous translation and transformation during the interaction of interpreters and learners, and eventually become a consumption category associated with “wellness” and “elegance.” Incorporating ontological anthropology and Pierre Bourdieu’s theory, this article defines yoga as a multi-faceted habitus mediated among scenarios constructed by different actors, which sets with the time lag between the Chinese present and the past originated from the west and India. In this process of cross-cultural practice, yoga reveals two sets of conflicting values that embody the particularities of Chinese discourse.

show abstract

“…The United Nations General Assembly did so in 2014. Modi and his Hindu nationalist-led government use the ancient practice of yoga, together with Buddhism and the Indian diaspora, as a form of soft power to assert India's rising place in the world (Mazumdar, 2018). With the UN General Assembly resolution, yoga received the affirmation "for the physical, mental, and spiritual well-being of all individuals" (Singh & Srivastava, 2014).…”

Section: Indian Yoga As a Digital Soft Power Toolmentioning

confidence: 99%

The use of soft power in digital public diplomacy

Kos-Stanišić

Car

2021

Polit. misao (Online)

View full text Add to dashboard Cite

The focus of this comparative study is on the use of soft power in the digital‎ public diplomacy of two Global South players, Brazil and India, in EU member‎ states. The main objective of this research is to find out how their embassies‎ use digital diplomacy in communication through their official websites‎ and to identify which soft power resources they dominantly use. Quantitative‎ content analysis and thematic analysis were used to analyze the categories and‎ subcategories on the main menu and special banners on each embassy’s home‎ page, and the associated content. Unlike the Indian embassies, which fully‎ embraced digital diplomacy 2.0, the Brazilian embassies do not utilize the full‎ potential of digital diplomacy and primarily remain reliant on websites only.‎ According to this research, the Brazilian embassies in the EU use film as a‎ dominant soft power resource in their digital diplomacy, while the Indian embassies‎ use yoga as a powerful diplomatic tool. Still, both approaches are not‎ enough to attract European publics. There remains a lot of space for improvement‎ and better usage of soft power resources and digital public diplomacy‎ potentials in communicating the powers of Brazil and India in EU countries.‎

show abstract

India’s Soft Power Diplomacy Under the Modi Administration: Buddhism, Diaspora and Yoga

Cited by 27 publications

References 0 publications

Pluralismo médico: regulaciones y concepciones de salud en seis países de América Latina

Pluralismo médico: regulaciones y concepciones de salud en seis países de América Latina

Between Wellness and Elegance: Yoga Consumption in China

The use of soft power in digital public diplomacy

Contact Info

Product

Resources

About