Indian consumers' purchase intention toward a United States versus local brand

Kumar, Anuj; Hyun-joo, Lee; Kim, Youn‐Kyung

doi:10.1016/j.jbusres.2008.06.018

Cited by 230 publications

(210 citation statements)

References 47 publications

(54 reference statements)

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“…According to Hong and Cho (2011), purchase intention is a strong proxy of making an actual purchase. The extant literature identifies among the common antecedents of buyers purchase intentions as are brand image, brand satisfaction, brand loyalty and product or brand quality Kumar, Lee, & Kim, 2009;Lu & Hsiao, 2010;Bian & Forsythe, 2012;Diallo, 2012). In this current study, purchase intention is defined in the context of this study as the willingness of consumers to plan the purchase of a particular product (Carrillat et al, 2009).…”

Section: Purchase Intentionmentioning

confidence: 96%

“…The past decade has witnessed a barrage of studies focusing on customer purchase intention (Lin & Wang, 2006;& Lu & Hsiao, 2010;Kumar, Lee & Kim, 2009& Paul, Wu, Yeh & Hsiao, 2011. The received wisdom is that purchase intention can be regarded as an indicative lead of the actual future purchase (Kanuk, 2007& Paul, Wua, Yeh, & Hsiao 2011.…”

Section: Introductionmentioning

confidence: 99%

“…Further to that, an increase in perceived future customer purchase intention can used by business practitioners as a measuring barometer of the business' future survival and possible profitability prospects (Bao, Bao & Sheng 2011). Owing to this recognized importance of customer purchase intentions, academicians and business practitioners alike, have been interested in understanding the factors that influence customer purchase intentions (Kumar, Lee & Kim, 2009& Paul, Wu, Yeh & Hsiao, 2011. Among some of the noted predictors of customer purchase intentions in the marketing literature are customer trust in some brands Chen, 2008;Lin & Wang, 2006;Lu & Hsiao, 2010;Wang, 2008), customer perceived value of the products to be purchased (Wang, Yeh, & Yi-Wen Liaob 2013;Lu & Hsiao, 2010) and their overall perception of the quality of the products they need to purchase (Steenkamp, 1990;Miyazaki, Grewal, Dhruv, Goodstein & Ronald, 2005;Bao, Bao & Sheng 2011;Roest & Rindfleisch 2010;Carrillat, 2009) While most of the previous studies have examined the antecedents of customer or consumer purchase intentions in general, this study is unique in that it focuses on the purchase intention of electronic gadgets such as laptops from a student perspective.…”

Section: Introductionmentioning

confidence: 99%

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The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

Okoumba

Pooe

2013

MJSS

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Increasing attention on the role played by product quality on desirable customer behavioural outcomes has been empirically examined over the past decades. Nevertheless, there are significant issues yet to be addressed and resolved, one of which relates to the influences of the quality of electronic gadgets on students' perceived value, trust and their intention to purchase. In view of this research gap, five posited hypotheses are empirically tested using a sample of 151 in South Africa. The results supports all the posited hypotheses except hypothesis four which although positive as postulated, is insignificant. Managerial implications of the findings are discussed and limitations and future research directions are indicated.

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Section: Purchase Intentionmentioning

confidence: 96%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

Okoumba

Pooe

2013

MJSS

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“…감정적 태도(affective attitude)란 정서적 반응을 나타 내며 (Wood, 2000), 기쁨과 즐거움 같은 느낌 또는 경험 에서 얻어지는 태도 (Keller, 2001;Kumar et al, 2009;Sweeney & Soutar, 2001)를 의미한다. 소비자는 브랜드와 그 들의 태도 간 일관성을 극대화하고 싶어하기 때문에 자 신의 가치(자기표현) 및 목적(자기제시)과 일관되게 지각 되는 명품 브랜드에 호의적으로 반응한다 (Snyder & DeBono, 1985).…”

Section: 사회적 기능 태도와 감정적 태도unclassified

“…소비자는 브랜드와 그 들의 태도 간 일관성을 극대화하고 싶어하기 때문에 자 신의 가치(자기표현) 및 목적(자기제시)과 일관되게 지각 되는 명품 브랜드에 호의적으로 반응한다 (Snyder & DeBono, 1985). 개성을 드러내는 자기표현 태도는 명품 브 랜드를 통하여 정서적 보상을 증가시키고, 감정적 태도 에 긍정적인 영향을 준다 (Kumar et al, 2009 (Nueno & Quelch, 1998;Wilcox et al, 2009). 또한 높은 자기제시 태도 성향을 지닌 사람들은 명품 브 랜드가 전달하는 부와 사회적 지위 등의 상징적 가치 때문에 명품을 구매하게 된다 (Park & Young, 1986).…”

Section: 사회적 기능 태도와 감정적 태도unclassified

Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions

Lee¹,

Choo

2013

Journal of the Korean Society of Clothing and Textiles

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This study investigates the motivations to purchase luxury brands by examining how individual characteristics (need for uniqueness, self-monitoring, and vanity) influence affective luxury brand attitudes and purchase intentions through two social function attitudes (self-expression attitude and self-presentation attitude) based on the functional theory of attitudes. On-line surveys were implemented and 314 consumers between the ages of 20 and 50 were recruited. Using SPSS 18.0 and AMOS 18.0, confirmatory factor analysis for measurements and structural equation modeling analysis for hypotheses testing were implemented. The results show that the need for uniqueness and self-monitoring by consumers have positive influences on selfexpression and self-presentation attitudes toward luxury brands, respectively. The results indicate that the need by consumers for uniqueness motivates a self-expression attitude toward luxury brands and that the trait of self-monitoring motivates a self-presentation attitude toward luxury brands. Consumer vanity also positively influences both social function attitudes toward luxury brands. Self-expression and self-presentation attitudes toward luxury brands have positive influences on luxury brand purchase intentions through an affective attitude that facilitates a mediating role between two social function attitudes and the purchase intentions of consumers. This research contributes to a deeper understanding of the formation process of Korean consumers' purchase intentions for luxury brands and the literature on the role of related variables (need for uniqueness, self-monitoring, vanity, self-expression, self-presentation, affective attitude, and purchase intention). The findings provide a theoretical background to launch a cross-cultural study. The conclusion discusses the practical implications and limitations.

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Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 12

Abbas,

Munir,

Ahmad

2024

Bus Strat Dev

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Sustainable Development Goal 12 (SDG‐12), that is the responsible consumption and production, is aimed to encourage producers and consumers to consider sustainable development while producing and consuming products. However, it is imperative to estimate the social achievement of SDG‐12 objective at the consumption end. Eco‐labeling and green advertising are the common business marketing strategies employed to inform and influence consumers to make environmentally conscious choices. This study explores the integrated factors of these strategies to influence consumer perceptions, attitudes, and purchase intentions toward environmentally friendly products in a developing country. The data from 327 respondents using a survey questionnaire are analyzed using structural model equation to measure the hypothetical relationship of eco‐labeling and green advertising in achieving SDG‐12. The results indicate that perceived effectiveness, environmental awareness, green trust, and perceived information quality as instrumental factors directly contributing to consumers' intentions to engage in green purchases eventually ensuring SDG‐12 targets, while price sensitivity is the major challenge that is required to be addressed.

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Indian consumers' purchase intention toward a United States versus local brand

Cited by 230 publications

References 47 publications

The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets

Individual Characteristics and Social Function Attitudes on Luxury Brand Purchase Intentions

Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 12

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