“…4, 147.6, 139.1, 136.8, 133.7, 127.9, 126.7, 125.8, 125.6, 119.7, 80.6, 78.3, 41.9, 33.9, 33.7, 24.1, 24. 1,2-Bis(4-methoxyphenyl)pent-4-ene-1,2-diol (10g). 31 Compound 10g was synthesized by following general procedure B and purified by silica gel column chromatography (70:30 petroleum ether/ethyl acetate): isolated yield of 0.230 g, 97%, white solid; IR υ max (film) 3490, 2922, 1609, 1245, 1179 cm −1 ; 1 H NMR (400 MHz, CDCl 3 ) δ 7.08−7.04 (m, 2H), 6.95−6.91 (m, 2H), 6.78−6.74 (m, 2H), 6.73−6.69 (m, 2H), 5.64−5.54 (m, 1H), 5.18 (dt, J = 17.2, 2.4 Hz, 1H), 5.11−5.08 (m, 1H), 4.75 (d, J = 4.1 Hz, 1H), 3.78 (s, 3H), 3.76 (s, 3H), 2.88 (ddt, J = 14.1, 5.7, 1.4 Hz, 1H), 2.69 (dd, J = 14.2, 8.7 Hz, 1H), 2.60 (d, J = 4.2 Hz, 1H), 2.53 (s, 1H) 13 C{ 1 H} NMR (100 MHz, CDCl 3 ) δ 159.0, 158.4, 133.5, 133.4, 131.5, 128.9, 127.9, 119.7, 112.9(2C) 5, 157.9, 133.6, 133.5, 131.5, 129.1, 128.0, 119.8, 113.6(2C), 80.4, 78.3, 63.4, 42.5, 15. 1,2-Bis(4-ethylphenyl)pent-4-ene-1,2-diol (10i). Compound 10i was synthesized by following general procedure B and purified by silica gel column chromatography (80:20 petroleum ether/ethyl acetate): isolated yield of 0.283 g, 97%, white solid, as a diastereomeric mixture; IR υ max (film) 3361, 2970, 1655, 1305, 1119 cm −1 ; 1 H NMR (400 MHz, CDCl 3 ) δ 7.17 143.0, 138.9, 136.7, 133.6, 127.9, 127.3, 127.1, 126.8, 119.8, 80.6, 78.4, 42.2, 28.6, 28.5, 15.7, 15.6; HRMS (ESI) m/z [M + Na] + calcd for C 21 H 26 O 2 Na 333.1825, found 333.1820.…”