“…It is widely assumed that designers rely heavily on mental imagery, in particular on visual mental imagery, and that visual mental imagery is an essential part of design cognition (Hart & Hay, 2022). However, research shows that there are considerable variations in the experience of mental imagery, from different sense imagery (Floridou, Peerdeman & Schaefer, 2022) to differing levels of clarity between individuals (Gallagher, 2019;Zeman, 2021). There are even reports of distinguished animation artists (Gallagher, 2019) and visual artists (Zeman, 2021) reporting that they experience no visual imagery, and while product design engineering is a very different type of design to art and animation, there are similarities in the assumptions made regarding creative professions and visual mental imagery (Hart & Hay, 2022).…”