Indonesian Consumer Preference on Electric Motorcycle Design with Kansei Engineering Approach

Abstract

The Indonesian government is putting an effort into reducing the number of gasoline-fueled vehicles and replacing them with electric energy-based vehicles. This is stated in the General Draft of the National Energy Plan (RUEN), which is aimed at increasing the resilience of the national energy sector. Motorcycles are the largest contributor to the vehicle population in Indonesia at 82%. As the Indonesian government intends to stimulate the replacement of gasoline-fueled motorcycles by electric motorcycles, it is useful to conduct a study on the preferences related to motorcycle product designs among two-wheeled vehicle users in Indonesia. This study used the Kansei Engineering method to get a design direction as well as a factorial analysis for data result processing in order to obtain a unique design factor. The number of respondents in this study was 104 people from Jakarta and Bandung. The results of this study show that the respondents wanted an overall design that looks playful and masculine yet compact and active. In addition, the design has to have elements of a big scooter. This study was designed as an initial stage within the R & D process of electric motorcycle products and will be further developed in a follow-up study.

Multisensory Design of Electric Shavers Based on Kansei Engineering and Artificial Neural Networks

“…Kansei engineering is aimed to transform product design elements and quantifed Kansei imageries into design parameters to facilitate design. As a common method for regression analysis and linear correlation models in Kansei engineering, design elements in QTTI are used as multivariate dependent variables for mapping user's Kansei imageries to form multiple linear regression equations and is now widely used in various felds [10][11][12][13].…”

“…In the research of product modeling, representative samples of electric mobility scooters are selected by Suparmadi using the focus group method and a questionnaire survey is conducted on consumers combined with Kansei words to verify that diferent types of consumers have diferent preferences for product modeling. However, representative samples and sample classifcation used in that research were only determined by experts themselves, so the results were lack of objectivity [11]. In the research of automotive dashboard, the KJ method was adopted to select the representative samples and morphological analysis was adopted to deconstruct design elements to determine the optimal design solution, but further quantitative analysis should be conducted to establish a design prediction model to provide more data for a better design solution and provide clear design indicators for subsequent design applications [12].…”

Converter Kit Technology Commercialization Strategy as A Solution for The Acceleration of The Electric Motor Vehicle Program

“…Pemanfaatan kendaraan listrik dapat menurunkan emisi karbon dan menyediakan cara yang ramah lingkungan untuk menyelesaikan masalah penggunaan energi di industri transportasi (Sudjoko, 2021). Dalam kendaraan listrik, spesifikasi dan kinerja, jarak tempuh, desain (eksternal), undang-undang, infrastruktur pengisian energi, dan harga jual adalah beberapa kriteria penting keberhasilan penggunaan mobil listrik untuk bertahan dan berkembang (Suparmadi et al, 2021). Dengan demikian semua aspek perlu perhatian dalam pengembangan kendaraan listrik tersebut termasuk stasiun pengisian listriknya.…”

Prediction model of motorcycle accident in economic and driving behaviour factors

“…Motorcycles are an essential mode of transportation in the Indonesian public transportation system and the most significant contributor to vehicle production in Indonesia. Of the total population of vehicles (operating units) from 2010 to 2017, motorcycles were used around 82 % and used by 120 million Indonesians in 2018 [12].…”

“…Motorcycles have low mass and aerodynamic drag compared to cars, involve low CO 2 emissions, and are, therefore, a fuel-efficient mode of choice. They are attractive for leisure travel, and many return users or new users with disposable income are (re)discovering this activity [12]. However, there are drawbacks to this bicycle vehicle; for example, on the road with low traffic, motorcyclists tend to drive at high speed.…”