“…In terms of cell phone service providers, Mexico has a rather unique characteristic, because the company Radiomovil Dipsa S.A. de C.V. that manages the brand Telcel is a market leader in the area of Mexican telecommunications (Diaz, 2012). For this study, the data confirm that 60.5 per cent of participants have Telcel as their provider, 16.5 per cent use Movistar and, in third place ,AT&T with 10.5 per cent participation in the national market, after it bought out Iusacell and Nextel in 2015 (Ordoñez and Navarrete, 2016).…”