Industrial buying during the coronavirus pandemic: A cross-cultural study

Habel, Johannes; Jarotschkin, Viktor; Schmitz, Bianca; Eggert, Andreas; Plötner, Olaf

doi:10.1016/j.indmarman.2020.05.015

Cited by 47 publications

(42 citation statements)

References 32 publications

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“…International economies have been severely affected by the shutdown during the emerging COVID-19 pandemic, especially since April 2020 [ [2] , [3] , [4] ]. Most factories were closed, and many companies required government support to pay workers’ salaries or avoid a total collapse of their businesses [ 5 , 6 ]. Communities and employees realized this and understood the risks of gathering for work, parties, and weddings, and even within large families [ 7 ].…”

Section: Introductionmentioning

confidence: 99%

Risk perceptions of COVID-19 and its impact on precautionary behavior: A qualitative study

Alqahtani

Arnout

Fadhel

et al. 2021

Patient Education and Counseling

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Objective The controlling of the COVID-19 pandemic is influenced by the precautionary behavior of the community, and such behavior is frequently related to individuals’ risk perception. The current study aimed to explore risk perceptions and precautionary behavior in response to COVID-19. Method Qualitative in-depth interviews by telephone were undertaken with 26 participants from three affected cities in an initial stage of the disease outbreak, from May 3 to June 5, 2020. The method of analyzing data was inductive. The results were analyzed using interpretation, categorizing, and thematic analysis. Results The perception of risk is influenced by numerous individual, community, and cultural factors; these perceptions act as triggers for precautionary behavior, with a tendency to deny risks or react with exaggeration in terms of the precautionary reactions related to COVID-19. The thematic analysis produced two major categories: 1) risk perception and 2) precautionary behavior. The analysis provides essential insight into risk perception and precautionary behavior. Conclusion The risk perceptions and patterns of precautionary behavior could be unreliable, unhealthy, and culturally affected, which would influence the effectiveness of pandemic control measures. Further investigations with more data and including risk perception and precautionary behavior in the national response plan for emergency and crisis are highly recommended. Practice implications A greater understanding and ongoing assessment of COVID-19 risk perception could inform policymakers and health professionals who seek to promote precautionary behavior. This could also facilitate early interventions during pandemics.<-- -->

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Section: Introductionmentioning

confidence: 99%

Risk perceptions of COVID-19 and its impact on precautionary behavior: A qualitative study

Alqahtani

Arnout

Fadhel

et al. 2021

Patient Education and Counseling

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“…Certainly, empirical studies exploring its several aspects are warranted to understand the phenomenon as well as to consider its negative effects. Also, further studies in this area from the consumer perspective are needed as well (Habel et al, 2020). There is a need for reporting guidelines for the PB as it is a mass behaviour and occurs mostly at the time of public health or other emergencies.…”

Section: Recommendationsmentioning

confidence: 99%

Media portrayal of panic buying: A content analysis of online news portals

Arafat¹,

Kar

Menon

et al. 2020

Global Psychiatry

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ObjectivesMedia reporting has an influential role in panic buying (PB). We aimed to evaluate the media portrayal of PB during this COVID-19 pandemic.MethodsWe searched, collected, and analysed the news reports from the English media discussing the PB events. The search was done between 23 and 30 May 2020.ResultsA total of 525 news reports were analysed. Approximately half (49.3%) discussed the government action to handle the situation, 36.4% discussed the expert opinion regarding PB, 20.6% discussed the psychology of PB, 21.5% discussed the rumours, and 18.5% suggested remedial measures. Concerning the negative aspects, 96.6% of the titles mentioned panic buying, 75.4% mentioned the cause, and 62.3% mentioned the photos of empty shelves. The media in low–middle-income countries are 1.5 times more likely to include expert opinion (p = 0.03), 2.1 times more likely to discuss rumours regarding PB (p = 0.001), almost thrice more likely to report the cause of PB (p = 0.001), and thrice more likely to mention its impact (p = 0.001).ConclusionMedia has been portraying more negative aspects of PB. Further, there are variations in reporting patterns between high-income and low–middle-income countries.

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“…There is already empirical evidence that the COVID-19 pandemic has reduced the likelihood of company purchasing, especially in the case of more expensive products. Countries with a long-term orientation and that are less risk-averse, like China and Singapore for example, end up being less affected by the pandemic in terms of sales when compared to countries with a short-term culture orientation and greater risk aversion, such as Brazil and Mexico (Habel, Jarotschkin, Schimitz, Eggert & Plötner, 2020). There will probably be an economic slowdown worldwide Braz.…”

Section: Final Considerations Implications Limitations and Suggestimentioning

confidence: 99%

“…Já existem evidências empíricas de que a pandemia de Covid-19 diminui a probabilidade de compra industrial, especialmente no caso de produtos mais caros. Países com orientação mais para o longo prazo e com habitantes menos avessos ao risco, como China e Singapura, acabam sendo menos afetados pela pandemia em termos de vendas quando comparados a países com uma cultura mais orientada para o curto prazo e uma população mais avessa ao risco, como, por exemplo, Brasil e México (Habel, Jarotschkin, Schimitz, Eggert & Plötner, 2020). Espera-se uma desaceleração da economia em níveis mundiais e uma crise de confiança em relação aos países que não conseguem controlar a pandemia (Craven, Liu, Mysore & Wilson, 2020) As empresas precisam estabelecer estratégias claras de marketing, não apenas para enfrentar o momento de crise, mas também considerando a nova realidade do mercado consumidor pós-pandemia .…”

Section: Os Efeitos Do Amor Compassivo E Da Espiritualidade Do Consumunclassified

Pandemia de COVID-19: trilhas para pesquisas futuras em marketing envolvendo o papel regulatório do consumo pró-social

et al. 2020

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Objetivo: Uma das estratégias adotadas por diversos países (i.e., China, Estados Unidos e Brasil) para contenção da pandemia de Covid-19 consiste na recomendação de distanciamento social para a população. Esse tipo de situação pode gerar emoções negativas, como medo e ansiedade, podendo afetar até mesmo o bem-estar e a esperança dos indivíduos e consequentemente os seus comportamentos de consumo. O presente trabalho tem como objetivo, portanto, o consumo pró-social como ferramenta para auxiliar a diminuição dos efeitos emocionais negativos causados pelo distanciamento social.Método: O estudo constitui-se de uma combinação da revisão sistemática de literatura com o desenvolvimento de um modelo conceitual teórico que identifica lacunas e apresenta proposições de pesquisa que possam direcionar futuros estudos.Originalidade: A literatura existente caracteriza o consumo pró-social como proveniente de emoções positivas. O presente trabalho propõe-se a explicar como o consumo pró-social pode gerar bem-estar mesmo em situações associadas a estados emocionais negativos.Contribuições: O modelo conceitual teórico desenvolvido por este estudo explica o papel do consumo pró-social como comportamento que reduz os efeitos negativos das emoções negativas causadas pelo distanciamento social e promove o bem-estar dos consumidores durante a crise da Covid-19. O entendimento desses mecanismos é benéfico para os consumidores, para o setor público e para o setor privado, estes dois os quais poderão adotar estratégias nesse sentido, estimulando o consumo pró-social e o aumento do bem-estar, bem como impulsionando vendas e aumentando o valor percebido da marca, no caso do último.

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Industrial buying during the coronavirus pandemic: A cross-cultural study

Cited by 47 publications

References 32 publications

Risk perceptions of COVID-19 and its impact on precautionary behavior: A qualitative study

Risk perceptions of COVID-19 and its impact on precautionary behavior: A qualitative study

Media portrayal of panic buying: A content analysis of online news portals

Pandemia de COVID-19: trilhas para pesquisas futuras em marketing envolvendo o papel regulatório do consumo pró-social

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