The article presents the results of research on the application of normative methods of planning sustainable development of urban agglomerations. The key planning method among such as: scenario methods; multifactor models; Delphi method; collective survey; predictive graph; extrapolation method; normative method; individual expert survey is recognized as a normative planning method based on standardization. The importance of urban agglomerations in the formation of the regional economy is shown, the role of standardization in the strategic planning of the development of both regional and sectoral systems is indicated. It is noted that the sustainable development of urban agglomerations depends on the use of standardization tools. The organizational mechanism of standardization of sustainable development, used as a way of planning and forecasting socioeconomic development of territories, is described. A model of regulatory regulation of standardization of sustainable development is proposed based on the need to implement the 17 Sustainable Development Goals adopted by the United Nations and achieve the national development goals defined in the Decree of the President of the Russian Federation (2020). In addition, the publication of new international standards, as well as an analysis of the long-term and medium-term benefits of standardization of sustainable development became the basis for the formation of regulatory regulation of sustainable development. The publication notes that the studies conducted in the field of sustainable development assessment systems adopted in Russian cities indicate the need to adjust the provisions of the current GOST R ISO 37120-2020. In order to clarify the content of the standard, the article formulates specific proposals to expand the composition of indicators for its two sections. In addition, proposals are given for planning the standardization of sustainable development for the coming years, aimed at rationing and evaluating the innovation and production activity of industrial enterprises. In conclusion, it is concluded that standardization can be considered as one of the main methods of innovative development of urban agglomeration.