The production of ecosystem goods and services has increased significantly in the last 100 years, while the capacity of ecosystems to generate supporting and regulating services has decreased. In this context, agriculture and livestock production have become major concerns. At the same time, livestock, particularly dairy cows, play a key role and can serve to improve ecosystems, production, and rural livelihoods. We randomly selected and conducted semistructural interviews with 61 dairy family farmers from four cooperatives in the Encosta da Serra Geral Region of the Atlantic rainforest in Santa Catarina, Brazil. The goal was to analyze their production and viewpoints about environmental variables after adopting management-intensive grazing (MIG). The overall results showed that when farmers changed from semi-confinement and continuous grazing to MIG they perceived improvements in production, livelihoods, and ecosystem services. Moreover, according to farmers' insights, MIG could be a tool to increase water and soil quality, animal health, alleviate poverty, and complement Brazilian conservation efforts. 995 Downloaded by [Michigan State University] at 08:47 23 March 2015 996 J. P. Alvez et al.