When presented with two difficult tasks and limited resources, it is better to focus on one task and complete it successfully than to divide your efforts and fail on both. Although this logic seems obvious, people demonstrate a surprising failure to apply it when faced with prioritizing dilemmas. In previous research, the choice about which task to prioritise was arbitrary, because both tasks were equally difficult and had the same reward for success. In a series of three experiments, we investigated whether the equivalence of two tasks contributes to suboptimal decisions about how to prioritize them. First, we made one task more difficult than the other. Second, we compared conditions in which both tasks had to be attempted to conditions in which participants had to select one. Third, participants chose whether to place an equal or unequal reward value onto the two tasks. Each of these experiments removed or manipulated the arbitrary nature of the decision between options, with the goal of facilitating optimal decisions about whether to focus effort on one goal or divide effort over two. None of these manipulations caused participants to uniformly adopt a more optimal strategy, with the exception of trials where participants voluntarily placed more reward on one task over the other. In these, choices were modified more effectively with task difficulty than in previous experiments. However, participants were more likely to choose to distribute rewards equally than unequally. The results demonstrate that equal rewards across two tasks are preferred over unequal, even though this reward equivalence leads to poorer task strategies and smaller gains.