“…3,17 Various explanations have been proposed for this racial inequity, such as a lack of support from professionals and family members, lack of knowledge of breastfeeding benefits, and lack of education on how to overcome common breastfeeding issues. 3,6,17,18 The BFF app was developed using findings from our previous study that identified specific barriers that low-income women believed prevented them from exclusively breastfeeding 6 and was further optimized by multiple focus groups of target end users (low-income, predominantly black women). However, the complex postpartum environmental factors of our study population may have limited the BFF app's effectiveness to increase breastfeeding equity in this high-needs population.…”