Influence of automobile seat form and comfort rating on willingness-to-pay

Kang, Namwoo; Burnap, Alex; Kim, K. Han; Reed, Matthew P.; Papalambros, Panos Y.

doi:10.1504/ijvd.2017.090906

Cited by 7 publications

(6 citation statements)

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“…Lastly, WTP is a variable for the reasonable price of the Robo-taxi service. Price perception and price acceptance play a vital role in affecting the user's consumption and post-consumption process (42)(43)(44). Price is also a determinant of value perception (45).…”

Section: Effect Of User Experience On User Acceptancementioning

confidence: 99%

Effect of Robo-Taxi User Experience on User Acceptance: Field Test Data Analysis

Lee

Yoo

Kim

et al. 2021

Transportation Research Record: Journal of the Transportation R

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With the advancement of self-driving technology, the commercialization of robot taxi (Robo-taxi) services is expected. However, there is some skepticism as to whether such taxi services will be successfully accepted by real customers because of perceived safety-related concerns; therefore, studies focused on user experience have become more crucial. Although many studies statistically analyze user experience data obtained by surveying individuals’ perceptions of Robo-taxis or indirectly through simulators, there is a lack of research that statistically analyzes data obtained directly from actual Robo-taxi service experiences. Accordingly, based on the user experience data obtained by implementing a Robo-taxi service in the downtown of Seoul and Daejeon in South Korea, this study quantitatively analyzes the effect of user experience on user acceptance through structural equation modeling and path analysis. Balanced and highly valid insights were also obtained by re-analyzing meaningful relationships obtained through statistical models based on the results of in-depth interviews. The results revealed that the experience of the traveling stage had the greatest effect on user acceptance, and the cutting-edge nature of the service and apprehension of technology were emotions that had a significant effect on user acceptance. Based on these findings, guidelines are suggested for the design and marketing of future Robo-taxi services.

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Section: Effect Of User Experience On User Acceptancementioning

confidence: 99%

Effect of Robo-Taxi User Experience on User Acceptance: Field Test Data Analysis

Lee

Yoo

Kim

et al. 2021

Transportation Research Record: Journal of the Transportation R

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“…3.4. Part-worth for attribute levels are estimated through hierarchical Bayesian choice-based conjoint analysis [39,40].…”

Section: Demand Modelmentioning

confidence: 99%

Robustness and Real Options for Vehicle Design and Investment Decisions Under Gas Price and Regulatory Uncertainties

Kang

Bayrak

Papalambros

2018

Journal of Mechanical Design

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Manufacturers must decide when to invest and launch a new vehicle segment or how to redesign vehicles existing segment under market uncertainties. We present an optimization framework for redesigning or investing in future vehicles using real options to address uncertainty in gas price and regulatory standards like the U.S. Corporate Average Fuel Economy (CAFE) standard. In a specific study involving a product of gasoline, hybrid electric, and electric vehicles (EV), we examine the relationship between gas price and CAFE uncertainties to support decisions by manufacturers on product mix and by policy makers on proposing standards. A real options model is used for the time delay on investment, redesign, and pricing, integrated with a robust design formulation to optimize expected net present value (ENPV) and net present value (NPV) robustness. Results for nine different scenarios suggest that policy makers should consider gas price when setting CAFE standards; and manufacturers should consider the trade-off between ENPV and robust NPVs. Results also suggest that change of product mix rather than vehicle redesign better addresses CAFE standards inflation.

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“…Although people have been consistently advised not to sit for long durations without breaks [ 1 , 2 , 3 , 4 , 5 ], prolonged sitting has become an inevitable fact of life for some, with the potential to impact everyone (e.g., long-haul flight travel, car passengers during traffic jams and computer gamers). Furthermore, increasing portability of electronic devices (e.g., smartphones, e-readers, tablet PCs) has made it easy for individuals to prolong their working day or enjoy their leisure time in more sedentary activities.…”

Section: Introductionmentioning

confidence: 99%

“…To ensure sales, seat designers need to consider the diverse background of end users and the activities they would be expected to perform while seated. The aim, indeed priority, of seat design is to provide users the experience of feeling fit after sitting for prolonged periods [ 5 , 6 , 7 , 8 , 9 ]. Though anthropometry and activities performed whilst seated are believed to have strong influence on the sitting experience, often it is not possible to create saleable seating with accurate information or to predict usage prior to the design process (e.g., classroom chairs usually have the same dimensions though students may vary greatly in terms of anthropometric characteristics) [ 2 , 4 , 5 ].…”

Section: Introductionmentioning

confidence: 99%

“…The industrial concept of comfort and discomfort in the seat industry appears different to the commonly accepted nontechnical definitions. Comfort refers to relaxation and well-being [2,7,8], which can easily be influenced by the surrounding environment and external stimuli (e.g., visual appeal and haptic impression) [5,6]. Discomfort, however, tends to be related to tiredness, pain, soreness and numbness and can be the result of defects in design [2,4].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Review of Measuring Microenvironmental Changes at the Body–Seat Interface and the Relationship between Object Measurement and Subjective Evaluation

Liu

Cascioli

McCarthy

2020

Sensors

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Being seated has increasingly pervaded both working and leisure lifestyles, with development of more comfortable seating surfaces dependent on feedback from subjective questionnaires and design aesthetics. As a consequence, research has become focused on how to objectively resolve factors that might underpin comfort and discomfort. This review summarizes objective methods of measuring the microenvironmental changes at the body–seat interface and examines the relationship between objective measurement and subjective sensation. From the perspective of physical parameters, pressure detection accounted for nearly two thirds (37/54) of the publications, followed by microclimatic information (temperature and relative humidity: 18/54): it is to be noted that one article included both microclimate and pressure measurements and was placed into both categories. In fact, accumulated temperature and relative humidity at the body–seat interface have similarly negative effects on prolonged sitting to that of unrelieved pressure. Another interesting finding was the correlation between objective measurement and subjective evaluation; however, the validity of this may be called into question because of the differences in experiment design between studies.

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Influence of automobile seat form and comfort rating on willingness-to-pay

Cited by 7 publications

References 0 publications

Effect of Robo-Taxi User Experience on User Acceptance: Field Test Data Analysis

Effect of Robo-Taxi User Experience on User Acceptance: Field Test Data Analysis

Robustness and Real Options for Vehicle Design and Investment Decisions Under Gas Price and Regulatory Uncertainties

Review of Measuring Microenvironmental Changes at the Body–Seat Interface and the Relationship between Object Measurement and Subjective Evaluation

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