Influence of Cultural Differences on the Establishment of Consumer Trust in a Socialized Cross-Border E-Commerce

Huang, Yu-Wen

doi:10.1155/2022/9952335

Cited by 3 publications

(3 citation statements)

References 29 publications

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“…Prior studies of logistic issues primarily cover logistics distribution networks [23,24], overseas warehouses [25,26], cross-border payments [27], and customs clearances [28]. Consumer behavior is a focused topic in CBEC, covering such areas as consumer trust [29], perceived value, and purchase intention [30][31][32]. Moreover, supportive and legal policies are of great concern in promoting the CBEC market [33,34].…”

Section: Cross-border E-commercementioning

confidence: 99%

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Han

Yuehuan

Addo³

et al. 2023

Behavioral Sciences

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Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-border e-commerce companies to penetrate their consumer market, which is in dire need of development. This study utilizes the Information System Success model to investigate the impact of cross-border e-commerce platform quality on consumers’ purchase intentions. Additionally, the study identifies the role of perceived value and trust in the purchase process. Moreover, the moderating effect of consumer acculturation on the relationship between cross-border platform quality and perceived value is examined. A total of 446 valid responses were obtained through a questionnaire survey and analyzed using structural equations. The findings reveal that platform information quality, system quality, and service quality significantly enhance consumers’ perceived value, thereby positively influencing their purchase intention. Furthermore, the results highlight the joint effect of perceived value and trust on purchase intention, and trust plays a mediating role in this relationship. The moderating effect of acculturation is also confirmed, indicating that it negatively moderates the impact of system and information quality on perceived value, while positively moderating the impact of service quality on perceived value. These findings complement and extend existing cross-border e-commerce research and provide valuable insights into the buying behavior of African consumers.

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Section: Cross-border E-commercementioning

confidence: 99%

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Han

Yuehuan

Addo³

et al. 2023

Behavioral Sciences

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“…The first users who dabbled in overseas shopping are limited to Daigou, transshipment companies and backpackers, etc. They have poor logistics experience and long receiving cycle [1] . In recent years, the national government has successively launched a large number of preferential policies, which have led consumers and investment institutions to enter the cross-border e-commerce market one after another.…”

Section: Introductionmentioning

confidence: 99%

“…This study focuses on the impact of cross-border e-commerce website quality on consumers' online purchase intention at this stage. (1) The impact of perceived ease-of-use and perceived usefulness on consumers' purchase inrention…”

Section: Introductionmentioning

confidence: 99%

Research on the Impact of the Website Quality of Cross-border E-commerce on Consumers’ Online Purchase Intention

2023

Central European Management Journal

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With the accelerating process of economic globalization and the wide application of information technology in recent years, cross-border e-commerce has gradually upgraded to a new way for China's overseas trade. The national government has also successively issued many preferential policies for the development of cross-border e-commerce websites. At the current stage of trade globalization, consumers have more and more channels to contact with overseas products and brands. In order to improve the quality of life, more consumers choose to purchase overseas products such as Haitao (overseas shopping) or Daigou (purchasing on behalf of others). As a result, many formal platforms of cross-border e-commerce have emerged, such as Tmall Global, DU, Vipshop and JD.COM International and other platforms, the promulgation and implementation of international policies on the development of cross-border e-commerce websites, and more and more domestic consumers' demand for overseas goods. Large e-commerce platforms such as Tmall, Netease Koala and JD.COM have launched rich cross-border e-commerce shopping platforms to facilitate consumers to purchase overseas goods. Many consumers have started to switch from the traditional Daigou with high customs clearance risks and long waiting periods to the formal large-scale cross-border e-commerce platform. However, as a new thing, cross-border e-commerce websites still lack of theoretical research and research literature in this field. Which website consumers prefer, the reasons for that and which factors will affect consumers' purchase intention are all in a blank state. Therefore, this paper uses the questionnaire to analyze the impact of cross-border e-commerce website quality on consumers' online purchase intention at this stage, in order to realize the sustainable development of cross-border e-commerce websites and provide more highquality and cost-effective goods for consumers.

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On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic

et al. 2022

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The main purpose of this article is to compare the state and dynamics of e-commerce development in selected countries: Poland, Turkey and the PRC (People’s Republic of China), from the point of view of individual customers. The comparison was carried out in two stages: the first months of 2020 (before the COVID-19 pandemic) and the first months of 2021 (during the pandemic). The study conducted involved university students. The surveys were carried out using the CAWI method, and they were made available on the servers of the Faculty of Management at the University of Warsaw. The research sample included 650 individuals. Differences in the obtained results were evaluated using the City distance. The hypothesis concerning the lack of differentiation between the evaluations of individual e-commerce criteria was formulated, and it was disproved in the course of the study. The results of the research indicate that the variation between countries appeared mainly in relation to the direction of the development of e-commerce during the COVID-19 pandemic, the type of (mobile/traditional) device used to shop online and, above all, the specificity of the country where the study took place with its past experiences, cultural circumstances and shopping habits, as reflected in the development of online commerce. The limitation of the study was the fact that it was conducted in an academic environment and, at this stage, it was limited to the analysis of the results covering selected countries. Nevertheless, the valuable contribution and undoubted achievement of the work consist in the fact that, for the first time, e-commerce solutions have been compared for countries that are so culturally, economically and demographically different. The results of this study may be used by business practitioners to guide them on possible strategies regarding the development of e-commerce in their countries in the post-pandemic reality.

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Influence of Cultural Differences on the Establishment of Consumer Trust in a Socialized Cross-Border E-Commerce

Cited by 3 publications

References 29 publications

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

The Role of Platform Quality on Consumer Purchase Intention in the Context of Cross-Border E-Commerce: The Evidence from Africa

Research on the Impact of the Website Quality of Cross-border E-commerce on Consumers’ Online Purchase Intention

On a Comparative Analysis of Individual Customer Purchases on the Internet for Poland, Turkey and the People’s Republic of China at the Time of the COVID-19 Pandemic

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