Influence of E-commerce and Emerging Innovative Technological Advancements in the Banking Sector in Pakistan

Zafar, Farrukh; Kamran, Asif; Salman, Shah; Rehman, Saif Ur

doi:10.1007/978-3-031-10388-9_14

Cited by 3 publications

(4 citation statements)

References 19 publications

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“…China is reported to lead globally in proximity of adoption of mobile payment having 81 percent of their smartphone users make payments using mobile payment apps in the past six months, while Denmark ranks second with usage rate of 41 percent [7][8][9][10]. To buttress this trend, mobile banking, also known as phone banking, and funds transfer have rising impact on ecommerce activities in developing countries while other modes of m-payment like ATM and debit cards have dwindling impact on in e-commerce activities [11]. This means that a large portion of mobile payment has been via mobile payment applications (m-payment apps).…”

Section: Justification For the Reviewmentioning

confidence: 99%

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Mobile Payment Applications in Countries with Low Financial Inclusion: A Multi-stakeholder Perspective Review

Stephen B. U.,

Archibong E. E.,

Asuquo P. M.

2024

JERR

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Aims: Mobile payment apps have become the most used mobile payment system, especially in underbanked regions. It has come be the most viable way of promoting access to and use of quality financial services, at affordable cost. As far as review works on use/adoption of mobile payment apps in low financial inclusion countries go, presentation has been from users’ perspective. Thus, under-emphasizing the challenges of other members of the m-payment app ecosystem. The work aims at describing such general challenges from the lenses of users, regulators and merchants of mobile payment apps. Also, pros and cons of some specific mobile payment apps in these regions are also provided in the work. Place and Duration of Study: The review covered literature covering m-payment adoption in low financial inclusion countries i.e. Asian and African countries, spanning 2015 to 2023. Methodology: In selecting the literature, we considered only journal publications considering specifically m-payment apps, and written in English. To achieve a measure of spread, major regions in the two continents were considered, and journal articles focusing on a particular country were limited to two. Conclusion: We observe that the challenges of m-payment apps from users’ perspective are mostly denser than other perspectives. Users’ and regulators’ concerns converge only so thinly. Only regulators’ task of enlightenment of users/customer of about demonetization policies mirrors one of users’ concerns, perceived trust. Users and merchants are both concerned with perceived risk and perceived ease of use concerns. The challenges of regulators as regards m-payment apps are quite dissimilar to those of merchants. In all, the observed disparate (or thin similarity of) concerns of the different m-payment app stakeholders strengthens the need for such an inclusive review done in this work.

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Section: Justification For the Reviewmentioning

confidence: 99%

“…Continent Specific region/country [1] Asia Indonesia [2] Asia China [5] Asia Thailand [11] Asia Pakistan [17] Asia China [20] Asia Indonesia [25] Asia India [26] Asia India [43] Asia Japan [45] Asia North Korea [47] Asia Malaysia [61] Asia South Korea [64] Asia Taiwan [83] Asia Thailand [89] Asia Pakistan [96] Asia Malaysia…”

Section: Citationmentioning

confidence: 99%

Mobile Payment Applications in Countries with Low Financial Inclusion: A Multi-stakeholder Perspective Review

Stephen B. U.,

Archibong E. E.,

Asuquo P. M.

2024

JERR

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“…A good interaction between technologies and their users not only improves user satisfaction but also helps in fostering effective communication between them [1]. Failure to satisfy its users or customers will create dissatisfaction among them eventually leading to quitting the system.…”

Section: Background and Motivationmentioning

confidence: 99%

LRAP: Layered Ring Based Adaptive and Personalized Usability Model for Mobile Commerce Apps

Ain

Missen

Prasath

2023

Int. J. Interact. Mob. Technol.

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Usability is one of the most important characteristics of software applications, especially when it comes to mobile shopping applications. There is a great deal of shift from traditional shopping to online shopping because it benefits both parties i.e., customers as well as businessmen. In such a scenario, the usability factor can play a very vital role in the business industry. If a client stops using a mobile shopping app because it is not user-friendly, it can badly damage the annual revenues especially when hundreds of alternatives are available and there is tough competition. Therefore, to keep existing customers intact and to attract new customers, it is very important to provide a user-friendly mobile app to customers. In this paper, we consider a large variety of online customers with diverse requirements. background and constraints and evaluate the usability of existing mobile e-commerce apps to identify the actual problems people are facing with existing applications and do a systematic review of existing shopping apps. Then, we propose a personalized and adaptive usability model for mobile commerce apps considering the neglected user type i.e., illiterates and people with tactile disabilities. The proposed model LRAP is a layered approach from generalization to specification and it can be considered an extension of the famous PACMAD usability model. Besides this, we also suggest a combining score tool which will be helpful in measuring the usability of any app.

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“…"The assumption of theory testing" justifies convenience sampling in this research. According to Zafar et al (2022) [57], convenience sampling is a good choice for research that tests theory assumptions by constructing a study framework. There were 335 completed questionnaires returned.…”

Section: Sampling Technique and Sample Sizementioning

confidence: 99%

Customers’ Satisfaction of E-Banking in Bangladesh: Do Service Quality and Customers’ Experiences Matter?

Bashir,

Haque,

Salamzadeh

et al. 2023

FinTech

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The banking sectors are optimistic that electronic banking (E-banking) will help them provide better customer service and strengthen customer relationships. Despite this, a relatively low priority has been given to the level of satisfaction that E-banking users in Bangladesh have regarding the quality of the services they receive and their overall experiences. Consequently, this study aims to determine the effect of service quality and customer experiences on the level of satisfaction perceived by E-banking customers in Bangladesh. Using a convenience sampling technique and a self-administered questionnaire, we gathered data from 315 E-banking customers. The independent variable (service quality and customer experience) and dependent variable (customer satisfaction) on a five-point “Likert-Type Scale” explain the degree to which participants agree or disagree with the questionnaire’s statements. Covariance-based structural equation modeling (CB-SEM) was utilised to analyse the gathered data. The findings of this study indicate that service quality and customer experience significantly positively affect E-banking customer satisfaction in Bangladesh. The outcomes of this study will urge the banking authorities to prioritize service quality to boost customer satisfaction by suggesting several steps to improve the efficiency, effectiveness, and security of the E-banking system.

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Influence of E-commerce and Emerging Innovative Technological Advancements in the Banking Sector in Pakistan

Cited by 3 publications

References 19 publications

Mobile Payment Applications in Countries with Low Financial Inclusion: A Multi-stakeholder Perspective Review

Mobile Payment Applications in Countries with Low Financial Inclusion: A Multi-stakeholder Perspective Review

LRAP: Layered Ring Based Adaptive and Personalized Usability Model for Mobile Commerce Apps

Customers’ Satisfaction of E-Banking in Bangladesh: Do Service Quality and Customers’ Experiences Matter?

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