Tinnitus, the sensation of sound in the absence of an external sound source, is primarily associated with noise exposure and ageing. Tinnitus is a huge burden to the population ( Ͼ 5 million in the UK), but it is a complex condition to manage clinically. The absence of an effective pharmacological cure leaves the patient with the prospect of adjusting to this abnormal sensation, as well as to any psychological co-morbidity. Effective treatments need to address multiple component factors including feelings of intrusiveness, reduced sense of control, cognitive interference, sleep disturbance, auditory difficulties attributed to tinnitus, interference with relaxation, emotional distress and reduced quality of life.The fi eld has gained a rather unfortunate reputation for poor quality research, some examples of which were eloquently presented in Prof Brian Moore ' s Twilight lecture given at the fi rst combined BSA conference in 2010. However, tinnitus research is currently enjoying somewhat of a renaissance with a new generation of scientists and clinicians working actively on questions relating to basic mechanisms, treatment effi cacy and health service provision. Since our Nottingham translational research programme in tinnitus was established in 2008/9, our research strategy has begun to address several key themes (as discussed by Chalmers and Glasziou, 2009):(1) Helping to ensure that those who fund health research are aware of what matters to both patients and clinicians. Public funding of research is correlated only modestly with disease burden, if at all. Within specifi c health problems there is little research on the extent to which questions addressed by researchers match questions of relevance to patients and clinicians. A current initiative, supported by the James Lind Alliance and NIHR, brings together academics, clinicians and patients to identify and prioritise uncertainties relating to cause, assessment and treatment of tinnitus.(2) Using appropriate design and methods. It would seem logical that there is a need for new research only if the questions it proposes to address cannot be answered satisfactorily with existing evidence. Yet, few studies are designed with reference to systematic reviews of existing evidence. Where that evidence does not yet exist, we have contributed to the fi eld by conducting those reviews. Our systematic reviews have made specifi c recommendations to guide tinnitus researchers on good practice in trial design including randomised allocation, active control intervention, blinding and post-treatment follow-up.These guiding principles aim to bring a scientifi c rigour and transparency to our tinnitus work in order to further stimulate the recent resurgence of research activity. Our hope is to provide some defi nitive answers to long-standing questions.Current theories of tinnitus assume that the phantom percept is triggered by cochlear damage. However, around 10% of tinnitus patients have a normal audiogram, i.e., no direct signs of cochlear damage, suggesting either that ti...