Abstract:The visual diet hypothesis suggests that exposure to a certain body type increases our preference for that type of body, and exposure to ideal bodies is proposed to lead to body dissatisfaction. Here we examined the effect of exposure to high/low muscularity bodies on muscularity preferences and, subsequently, on body satisfaction in men, as well as exploring how men’s pre-existing cognitions around their bodies might moderate susceptibility to these effects. Study 1 participants (80 women, 84 men) viewed high… Show more
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