Influence of green innovation strategy on brand value: The role of marketing capability and R&amp;D intensity

Lin, Woon Leong; Ho, Jo Ann; Sambasivan, Murali; Yip, Nick; Mohamed, Azali Bin

doi:10.1016/j.techfore.2021.120946

Cited by 70 publications

(56 citation statements)

References 98 publications

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“…Firstly, in terms of the "autonomous" quadrant, this cluster consist of the barriers which are weak in both driving and dependence power. This includes four challenges including lack of training courses to conduct green innovation (B5) [10,15,24]; lack of environmental knowledge (B7) [7,47]; lack of collaboration in partnership (B8) [8,32,48]; and lack of customer demands about green products (B13) [5,6]. This group is in the middle of the identifying list for Vietnamese manufacturers to be concerned with.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

“…The complexity of green system design (B11) [13,15,26], and unwillingness to implement green innovation (B12) [3,11,13] are in the same place. Meanwhile, market competition and uncertainty (B9) [5,8,49] is at the furthest point compared to the rest. It corresponds to the presentation in Figure 3, the MCU barrier at the first level of the diagram, meaning that it was not affecting other obstacles and is dependent on them.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

“…Toward sustainability, many scholars stressed that green innovation is an excellent solution to help organizations gain two goals simultaneously, including ecological balance and economic profitability [3]. Besides, it can enhance the organization's position, brand value, and competitive advantage in the market [4,5]. Undoubtedly, research on the green innovation topic has witnessed a rapidly increasing trend in recent years [2].…”

Section: Introductionmentioning

confidence: 99%

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Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector

Huang

Chen

et al. 2022

Sustainability

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Sustainability concerns are rising as an interesting topic in both academia and industry. Many scholars revealed that green innovation is an excellent solution to enable organizations to achieve various benefits, such as enhancing their reputation and competitive advantages. Thus, this is the first study in Vietnam to consider the barriers to implementing green innovation. The research aims to identify the obstacles to green innovation practices in the Vietnamese manufacturing sector. The interpretive structural modeling (ISM) approach has been conducted to provide the interactions among the green innovation implementation barriers. The authors ground this study to bridge the theoretical and practical for green innovation practices in the Vietnam situation. Based on the experts’ perspectives, they proposed that Vietnamese manufacturers must deal with thirteen essential barriers to green innovation adoption. Further, six interaction levels and the MICMAC analysis clarified cross-relationships among challenges by evaluating the driving and dependence power. Indeed, the empirical results emphasized that financial capability constraints and lack of government support are the most decisive challenges. In contrast, market competition and uncertainty concern is the easiest obstacle to address by the Vietnamese manufacturers. Therefore, this study has provided some insightful contributions for the top managers and other scholars to consider.

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Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

Section: Discussion and Managerial Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector

Huang

Chen

et al. 2022

Sustainability

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“…The concept of customer perceived value was first proposed by Zeithaml; it means the success of a product or service depends on how much value consumers believe they can get [80]. Brand value assessment is based on the customers personal value perception [81]. Parasuraman and Grewal found that customer perceived value is a psychological feeling towards the value of the products or services provided by a brand; this kind of psychological feeling can influence customers buying decisions before they purchase a product or service; they also found that customer perceived value can even influence customer satisfaction and behavior during the post purchase stage [82].…”

Section: Customer Perceived Valuementioning

confidence: 99%

Research on the Impact of High-End Ev Sales Business Model on Brand Competitiveness

2021

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Electric vehicles have many advantages compared with traditional fuel vehicles, whereas the immaturity of technologies and high manufacturing cost make it difficult for EV brands to be promoted in traditional business models. Thus, auto-mobile companies started to establish high-end sales business model to promote the brand. This paper studies the influential mechanism of high-end EV sales business model on brand competitiveness and the mediation effect between high-end EV sales business model and brand competitiveness. A total of 624 consumers’ survey data were collected and the structural equation model (SEM) was analyzed to test the hypotheses by using a scale made up of indicators referring to high-end EV sales business model, brand competitiveness and customer perceived value. This paper contributes to the sustainable innovation literature by exploring the psychological perception of customer perceived value in strengthening brand competitiveness. The results show that both the value proposition and value creation of high-end EV sales business model have significant positive impacts on brand competitiveness. Moreover, customer perceived value fully mediates the relationships between the value proposition of high-end EV sales business model and brand competitiveness and between the value creation and brand competitiveness. Customer perceived value cannot mediate the relationship between the value capture of high-end EV sales business model and brand competitiveness. Our insights contribute to the business model research area from a customer-centric perspective.

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“…En este contexto, los gerentes, académicos y Gobiernos han entendido la relevancia de los activos intangibles como una forma de agregar valor a las compañías y, de hecho, existen grandes conglomerados políticos que buscan generar estrategias para que las empresas incrementen su actividad relacionada con la generación de intangibles, estas políticas han sido estudiadas en el largo plazo y se ha encontrado que generan efectos positivos a nivel de la empresa (Gupta et al, 2020;Herrera et al, 2019;Lin et al, 2021;Méndez-Morales & Muñoz, 2019).…”

Section: Introductionunclassified

La inversión en marcas y su relación con los resultados empresariales

Cardozo-Torres¹,

Méndez-Morales²,

Herrera³

2021

SUMNEG

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Brands are an intangible asset with high strategic value for organisations. Although brands influence the market, the relationship between investment in these assets and the financial impact on firms is still not very clear. This article aims to understand the way in which the creation, management, and promotion of brands, as intangible assets, have on financial performance of firms, in the same direction, we wonder which are the variables mediating on that relationship. The paper presents a systematic review of the literature of the studies brought related to investment in brands and its impact on organisational performance between 2016 and 2020. The results show the studies refer to two-level relationships between brands and business results, that they use data from perception surveys and third-party databases, and that it has carried these studies out for developing countries. This review contributes with a look at future research directions in relation to investment in intangible assets and organisational performance.

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Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity

Cited by 70 publications

References 98 publications

Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector

Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector

Research on the Impact of High-End Ev Sales Business Model on Brand Competitiveness

La inversión en marcas y su relación con los resultados empresariales

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