Influence of Information Systems Strategic Orientation on SMEs’ Perception of Export Barriers

Rajendran, R.

doi:10.1007/978-981-10-6298-8_7

Cited by 9 publications

(7 citation statements)

References 69 publications

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“…For example, IT capability as part of internal capabilities effects on Pakistan's SMEs (Khan et al. , 2019), information system in small and medium enterprises (SMEs) internationalization in India (Rajendran, 2015) and IT capability for family business in Ghana (Donkor et al. , 2017).…”

Section: Introductionmentioning

confidence: 99%

Strategic orientations and firm performance: the role of information technology adoption capability

Nugroho

Prijadi

Kusumastuti

2022

JSMA

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PurposeThis study aims to investigate the multiple entrepreneurial, technology and marketing orientations effects on education service firm performance (FP) and the mediating role of information technology (IT) adoption capability.Design/methodology/approachEmpirical research based on 535 education service small and medium enterprises (SMEs) in Indonesia and Singapore. Various validity and reliability tests were carried on before the actual analysis was conducted using structural equation modeling.FindingsThe results conclude that IT adoption capability is crucial for entrepreneurial and technology orientation (TO) to produce higher FP. This finding supports that IT capability is effective at helping firms implement their strategic orientations (SOs). In addition, market orientation (MO) influence on FP is more direct than other orientations under investigation.Practical implicationsThis study suggests that SOs, particularly entrepreneurial and technology, enable managers to improve FP via the development of IT adoption capability. The result shows that firms with multiple SOs would be able to respond to market challenges, utilize new technology and become more innovative, which eventually yields higher performance.Originality/valueThis study extends the understanding of multiple SOs influence on FP using the mechanism of IT adoption capability.

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Section: Introductionmentioning

confidence: 99%

Strategic orientations and firm performance: the role of information technology adoption capability

Nugroho

Prijadi

Kusumastuti

2022

JSMA

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“…In order to achieve this aim, this study tests the impact of CCU that is developed based on the definition of CC by NIST (Mell & Grance, 2011:2) with the concept of technology adoption theory as a new model, on a series of informational barriers (Rajendran, 2015;Leonidou, 2004) and marketing barriers (Bose, 2016;Leonidou, 2004) that EM-SMEs face with their internationalisation. Ultimately, this study proposes a series of cloud computing (CC) solutions for mitigating these barriers, in order to examine the effectiveness of these solutions for EM-SMEs' internationalization barriers.…”

Section: Introductionmentioning

confidence: 99%

Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

Hosseini

Fallon

Weerakkody

et al. 2019

International Journal of Information Management

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This study seeks to investigate the effectiveness of Cloud Computing Utilization (CCU) in the mitigation of informational and marketing barriers for SMEs from the Emerging Market-Countries (EM-SMEs). A quantitative-research methodology was applied to collect data by using selfadministered questionnaires from top managers of 227 SMEs based in Iran and Turkey. The study contributes theoretically to both small business and international business literature by developing a new classification of the internationalization barriers that EM-SMEs face, and proposing a series of cloud computing (CC) solutions for mitigating these barriers, resulting in the creation and testing of a new model. The empirical findings confirm that CCU can help EM-SMEs to mitigate a series of informational and marketing barriers. The key practical contributions of the study offer insights to both EM-SMEs and Cloud-Service-Providers (CSPs) on the extent to which CCU is effective in mitigating the internationalization barriers faced by EM-SMEs.

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“…Market diversity was recognized as the most important factor when entering into the South Asian regional market. Respondents chose this category with a frequency of forty four (44). Cultural heterogeneity was considered to be a restraining factor for regional trade performance (41 times).…”

Section: Market and Cultural Diversitymentioning

confidence: 99%

“…This is because their experience outside the regional market is greater than that within the regional market. Their knowledge of the foreign market and technology requirements are well identified by these exporters and so they are able to improve trade performance [44,45].…”

Section: Exporters' Attitudes About the Regional Marketmentioning

confidence: 99%

Impediments to Intra-regional Trade in South Asia: A Stakeholder Perspective

Sumanasiri

2020

JEMT

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South Asian Association for Regional Co-operation (SAARC) was founded to achieve better standards of living through greater development in South Asia. SAARC has moved nearer in even though many of its member countries failed to realize the benefit of developing intra-regional trade. Despite the formation of a South Asian Free Trading Area (SAFTA) intra-regional trade performance is not satisfactory relative to South Asia’s total trade flow. The main objective of this study is to identify the impediments to boost the intra- to a status of a borderless market regional trade flow of South Asian Region. The study selected the qualitative research methodology where twenty in-depth face to face interviews were carried out with both local as well as regional stakeholders who engage in South Asian regional trade activities. Template analysis was used as the method of data analysis. Secondary data sources used to triangulate the interview data. The research identified four (4) major impediments as the Regional market structure, Regional social structure, Political and economic structure, and Tariff structure. Implications and recommendation developed as it was identified the attractiveness of niche markets, the suitability of localizing marketing strategies, the advantage of entering into strategic alliances between regional and outside companies, and suitability of developing a regional supply chain network and a regional brand name.

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Influence of Information Systems Strategic Orientation on SMEs’ Perception of Export Barriers

Cited by 9 publications

References 69 publications

Strategic orientations and firm performance: the role of information technology adoption capability

Strategic orientations and firm performance: the role of information technology adoption capability

Cloud computing utilization and mitigation of informational and marketing barriers of the SMEs from the emerging markets: Evidence from Iran and Turkey

Impediments to Intra-regional Trade in South Asia: A Stakeholder Perspective

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