Influence of perceived value on purchasing decisions of green products in Brazil

Medeiros, Janine Fleith de; Ribeiro, José Luís Duarte; Cortimiglia, Marcelo Nogueira

doi:10.1016/j.jclepro.2015.07.100

Cited by 178 publications

(97 citation statements)

References 51 publications

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“…The results of this study indicated consistency with theories and studies that examined consumer purchasing decisions by previous researchers [5]- [11], [46]. A firmer statement was given by [1], [40], [41], stating that the marketing mix factor was a factor that was considered to be good enough to accurately predict consumer purchasing decisions.…”

Section: Test Results Of Hypothesis 1: Service Marketing MIX Factosupporting

confidence: 84%

“…Knowledge gained by consumers that comes from existing information and consumer style in making decisions will influence consumer decisions. Consumer perception of perceived risks and values was also an important factor in determining consumer decisions [7], [29]- [32], [46] The aforesaid studies showed that predictor variables namely personality, tangible attributes, decision making style, knowledge product, information search, perception, and perceived value were predictor variables appropriate to predict consumer purchasing decisions. However, on knowledge variable, the study by [33] explicitly stated that there was no significant relationship of knowledge about products with consumer behavior.…”

Section: A Consumer Purchasing Decisionmentioning

confidence: 99%

“…This indicates that the predictor variables constructed by the researchers experienced rapid development, so that they became more attractive and opened up opportunities for further researchers to conduct research in a different scope. Some researchers have previously found that the factors that influenced consumer purchasing decisions were assessed as reliable predictor variables, namely personality, marketing mix, perceived value, social product attributes, tangible attributes, knowledge, perceptions, attitudes, habits, experiences, information, and virtual communication [4]- [11].…”

Section: Introductionmentioning

confidence: 99%

“…Several other studies including the one conducted by [6] , which examined food security in Lebanon stated that consumers actually lacked knowledge of the proper procedures to avoid food borne illnesses [4], [34]- [38] However, on the other hand, consumer behavior showed the opposite where they were very concerned with food security issues. The difference in the level of the country's economy and access to public information seemed to be the differentiator between the two consumer characters.…”

Section: Introductionmentioning

confidence: 99%

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High Schools Students’ Decision in Choosing Tutoring Institution

Suwatno¹,

Rino²,

Anggara³

2019

Proceedings of the 1st International Conference on Innovation in Education (ICoIE 2018)

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This study aims at determining and to examining the factors of student selection decision on Nurul Fikri (hereinafter abbreviated NF) tutoring institutions in Paandg City. The sampling was done by accidental sampling totaling 94 people who have chosen NF in Paandg City. Data collection was done by a survey using questionnaire method. Statistical methods chosen were descriptive analysis and explanatory factor analysis (explanatory factor analysis = EFA) by using SPSS version 21. The results showed that the factors affecting the decision of students choose NF were product, price, location, promotions, process, and physical evidence. The test results showed that the model of the factors formed a significant effect of the decision of students in choosing the NF institution.

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Section: Test Results Of Hypothesis 1: Service Marketing MIX Factosupporting

confidence: 84%

Section: A Consumer Purchasing Decisionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

High Schools Students’ Decision in Choosing Tutoring Institution

Suwatno¹,

Rino²,

Anggara³

2019

Proceedings of the 1st International Conference on Innovation in Education (ICoIE 2018)

View full text Add to dashboard Cite

show abstract

“…Moreover, theorists maintain that even the most environmentally conscious consumers do not choose brands merely on the basis of their environmental aspects; rather, the choice is often the outcome of a multiattribute evaluation process, where consumers engage in trade‐offs among various product attributes perceived either positively or negatively (e.g., Schuitema & De Groot, ; Seegebarth et al, ). To fill this gap, research on perceived value for environmentally sustainable products becomes even more relevant (De Medeiros, Ribeiro, & Cortimiglia, ) to provide insight on the motivators and the barriers that consumers perceive when making environmentally friendly product purchases (Cronin et al, ). However, studies use either cost or value perspectives independently to understand their influences on consumers' behavioural intentions (Wu, Chen, Chen, & Cheng, ), so a simultaneous examination of the value and cost effects on consumers' repurchase intentions and their interplay is necessary.…”

Section: Introductionmentioning

confidence: 99%

Types of value and cost in consumer–green brands relationship and loyalty behaviour

Papista

Chrysochou

Krystallis

et al. 2017

J of Consumer Behaviour

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Recent literature has proposed the dynamic construct of customer value (CV) as an alternative approach to studying proenvironmental consumer purchase and loyalty behaviour. This study empirically tests and validates a model pertaining to the factors that motivate and/or hinder the development of the relationship between consumers and green brands. Findings from a survey on green brands in the detergent category indicate that a set of value dimensions and (purchase) costs have a significant influence on perceptions of CV, which, as an overall assessment construct, mediate the relationship between value dimensions and costs and loyalty to the green brand. This research also examines the moderating effect of involvement on the relationships between the 3 antecedents (value dimensions, purchase costs, and switching costs) and perceived CV. Overall, the current study offers a multiattribute understanding of consumers' relational behaviour, concluding with several value‐enhancing and cost‐minimising implications for green marketing practitioners.

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What triggers people to buy green products?: Empirical evidence from an emerging market

Kaur,

Yadav,

Mishra

2024

Bus Strat Dev

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Escalating awareness of consumers on environmental issues have not translated into demand for green products in emerging economies, resulting in a rising need for further research on green purchasing behaviour. Considering this gap, the current study investigates the association of eco‐label and environmental knowledge with green purchase behaviour, and explores the mediating impact of environmental attitude and green trust. In addition, this study examines the moderating role of perceived price in influencing such behaviour. The proposed research model is empirically tested with data collected from 600 customers in India. The results indicate that eco‐label, environmental knowledge, green trust, and environmental attitude are significantly associated with green purchase behaviour. Further, environmental attitude does not mediate the association between eco‐label and green purchasing behaviour, while this link is partially mediated by green trust. In comparison, environmental attitude plays a partial mediating role between green trust and green purchasing behaviour. Moreover, perceived price moderates the relationship between environmental attitude and green purchase behaviour positively, while negatively moderates the relationship of green purchase behaviour with green trust. The findings help to draw significant implications for environmental and green marketers, along with a better knowledge of the complicated consumer behaviour associated with the purchase of green products, which will ultimately help them to develop more viable green marketing strategies in India. Overall, this research will enhance the green marketing literature by providing insights into how marketers and businesses can trigger the green purchasing by consumers in emerging market.

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Influence of perceived value on purchasing decisions of green products in Brazil

Cited by 178 publications

References 51 publications

High Schools Students’ Decision in Choosing Tutoring Institution

High Schools Students’ Decision in Choosing Tutoring Institution

Types of value and cost in consumer–green brands relationship and loyalty behaviour

What triggers people to buy green products?: Empirical evidence from an emerging market

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