Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context

Enhancing value for Chinese shoppers: The contribution of store and customer characteristics

“…Contrary to our expectations, value from the development of customer relationships did not emerge in the current study. This finding appears to be in conflict with the work of Vá zquez- Carrasco and Foxall (2006) and perhaps is due to the emphasis that Chinese consumers place on price, with a possible propensity to switch.…”

“…In a close relationship the customer probably shifts the focus from evaluating separate offerings to evaluating the relationship as a whole.'' Moreover, Vá zquez- Carrasco and Foxall (2006) found that consumer relationship proneness is linked to relationship benefits as well as customer loyalty, including recommending the service provider, engaging in positive word of mouth communications, and displaying an intention to stay in the relationship. Consequently, we propose that:…”

Empirical Study of the Influence of Consumer Relationship Proneness on Customer Loyalty in Service Context

“…share of customer and adherence). Vázquez-Carrasco and Foxall [25] find the positive relationship between CRP and relational benefits when relational benefits are treated as one dimensional concept. So the authors posit the hypotheses about the influence of CRP on three types of relational benefits:…”

“…A person who is not prone to engage in a relationship with supplier has less possibility to become a loyalty consumer. Relationship-prone consumers could be more likely to recommend the provider and make positive word-of-mouth communications and to display a higher intention to stay in the relationship [25]. CRP is believed to affect the success of customer retention strategies [21].…”

Study of Three Levels of Design for Cultural and Creative Products Pertinent to Consumer Personality Traits

“…It is helpful to understand the personality characteristics of employees and help them in their management and direction. However, from many literature sources, it can be seen that the level of research related to personality traits has spread, especially the seller's personality and consumer behavior (Odekerken-Schröder et al, 2003;Vá zquez-Carrasco & Foxall, 2006). The research scope is to lock in cultural and creative products, effectively narrow the cognitive gap between designers and consumers.…”