Zeeman splitting of 1D hole subbands is investigated in quantum point contacts (QPCs) fabricated on a (311) oriented GaAs-AlGaAs heterostructure. Transport measurements can determine the magnitude of the g-factor, but cannot usually determine the sign. Here we use a combination of tilted fields and a unique off-diagonal element in the hole g-tensor to directly detect the sign of g * . We are able to tune not only the magnitude, but also the sign of the g-factor by electrical means, which is of interest for spintronics applications. Furthermore, we show theoretically that the resulting behaviour of g * can be explained by the momentum dependence of the spin-orbit interaction.Electrical manipulation of spin is the underlying principal of many proposed spintronic and quantum computing device architectures [1][2][3][4]. In particular, electrical control of the effective Landé g-factor in semiconductor nanostructures has been a major focus of recent research, with theoretical investigations predicting strong g * tunability in both magnitude and sign [5][6][7]. The ability to invert the sign of the g-factor and tune the system through a state of zero spin polarisation (g * = 0) could be a valuable asset in engineering solid-state spin devices [8][9][10].In this regard, quantum confined hole systems in GaAs are prime candidates due to the strong coupling between spin and orbital motion in the valence band [11]. The spin 3/2 nature of valence band holes in GaAs leads to several unique properties such as a tensor structure of g * with large anisotropy between all three spatial directions [12,13], and tunability of the g-factor across orders of magnitude [14][15][16].Previous studies of the g-factor of quantum confined holes revealed a non-monotonic dependance of |g * | on the gate bias, suggestive of a change in sign of g * [6,17]. However, these studies could not directly detect the sign of g * , only its magnitude. In this work, we utilise a novel approach to directly detect the sign of g * by exploiting a unique property of the (311) GaAs hole g-tensor, and demonstrate a gate-controlled sign change of g * in a hole quantum point contact (QPC) on (311) GaAs.We also introduce a theoretical model showing that the observed sign reversal of g * arises from the in-plane momentum dependence of the spin-orbit interaction in the valence band. Typically it is not possible to experimentally probe the directional k-dependence of the 2D hole g-tensor, since transport measurements represent an average over all k-states at the Fermi surface. However, by using an electrostatically controlled QPC fabricated along particular in-plane directions of a 2D hole system, * Alex.Hamilton@unsw.edu.au we can perform a direct spectroscopic measurement of g * , and investigate its dependence on the magnitude and direction of the in-plane momentum [14,17,18].The device used in this work was fabricated from a (311)A-oriented heterostructure, in which a 2D hole system is induced at an AlGaAs/GaAs interface by applying a negative voltage (-0.7V) to a...