2021
DOI: 10.23917/jisel.v4i2.15089
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Influence of Service Quality Dimensions of Islamic Banks on Customer Satisfaction and Their Impact on Customer Loyalty

Abstract: Strengthening Islamic banking funding is one of particular strategies in the Indonesian Islamic banking master plan for 2019-2024, as one of their expected outputs is to increase market share and customer satisfaction of Islamic banks. This study aims to identify influence of service quality dimensions on customer satisfaction and their impacts on customer loyalty in Islamic banks in Indonesia. This study used a quantitative approach. Its data were collected by an online questionnaire with five Likert scales r… Show more

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Cited by 12 publications
(28 citation statements)
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“…By becoming a customer of a sharia bank, they have received a reward based on Islamic law and avoided transactions containing elements of usury (Masadah et al, 2020) This study supports recent studies by (Supriyanto et al, 2021), which revealed that service quality did not affect customer loyalty. In other words, service quality does not have a direct effect on customer loyalty, whereas previous research conducted in various fields with service quality as the variable which has a positive and significant effect on customer loyalty (Fida et al, 2020;Tatuil, 2013;Afifah & Kurniawati, 2021;Narotama, 2019;Karyose et al, 2019). According to Delgado-Ballester & Munuera-Alemán ( 2001), when customers receive good service quality for the money they spend, customers believe they are getting value for money, which leads to increased loyalty to service providers.…”
Section: The Effect Of Service Quality On Loyaltymentioning
confidence: 98%
“…By becoming a customer of a sharia bank, they have received a reward based on Islamic law and avoided transactions containing elements of usury (Masadah et al, 2020) This study supports recent studies by (Supriyanto et al, 2021), which revealed that service quality did not affect customer loyalty. In other words, service quality does not have a direct effect on customer loyalty, whereas previous research conducted in various fields with service quality as the variable which has a positive and significant effect on customer loyalty (Fida et al, 2020;Tatuil, 2013;Afifah & Kurniawati, 2021;Narotama, 2019;Karyose et al, 2019). According to Delgado-Ballester & Munuera-Alemán ( 2001), when customers receive good service quality for the money they spend, customers believe they are getting value for money, which leads to increased loyalty to service providers.…”
Section: The Effect Of Service Quality On Loyaltymentioning
confidence: 98%
“…Responsiveness dimension showed no significant impact while tangibles had the highest impact on customer satisfaction. Another research conducted by (Afifah, 2021) on 136 customers of several Islamic Banks in Indonesia using the SEM (Structural Equation Modeling) revealed that only three dimensions of CARTER, namely, compliance, tangibles and responsiveness had a significant impact on customer satisfaction whereas assurance, reliability and empathy were not significant. While a research conducted by (Maulan et al, 2020) on Malaysian Islamic banks using the PAKSERV model along with the compliance dimension of CARTER model, revealed that assurance and tangibility does not have a significant impact, but reliability, personalization, sincerity, formality and compliance are found to have a positive and significant impact on customer satisfaction.…”
Section: Customer Satisfaction and Service Quality In Islamic Bankingmentioning
confidence: 99%
“…The quality of responsiveness in services according to primary data, which shows a pro-active and fast attitude from employees in helping service users' difficulties (Afifah & Kurniawati, 2021;Low et al, 2020;Octaviany et al, 2021), including helping to resolve complaints such as billing problems and giving good and clear explanations, conveying information through socialization with various means ( coffee morning, goes to campus and through other social media) and immediately resolves all incoming complaints so that they get many thanks from service users.…”
Section: Responsivenessmentioning
confidence: 99%
“…Quality assurance in service is related to the skills of employees in understanding the applicable provisions regarding the import of consignments as well as their friendly attitude and politeness in providing services and good explanations to service users from primary data (Afifah & Kurniawati, 2021;Arens & Loebbecke, 2015;Marginingsih, 2020), including ability and a good understanding of employees towards regulations which applies especially to consignments, efforts to organize an Employee Skills Development Program (PPKP) for employees to improve employee understanding and ability towards applicable regulations and supported by Service Level Agreement (SLA) and Customs English Club training to improve understanding of service quality. In addition, in providing services, is also based on the Operating Procedure System (SOP) according to applicable regulations, supervision of services provided by the leadership is carried out by spot checks, disciplinary week activities, and surveillance through CCTV, and services are provided with a queuing system that does not discriminate in the treatment of people.…”
Section: Assurancementioning
confidence: 99%