Influence of Social Media on Tourists' Destination Selection Decision

Paul, Himangshu Shakor; Roy, Debashish; Mia, Raju

doi:10.36348/sb.2019.v05i11.009

Cited by 16 publications

(15 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Communication on social networks The oldest Internet communication tool is communication via websites and electronic mail (Paul et al, 2019). The problem with communication via the Internet and social media compared to conventional communication channels is the continuous and very rapid evolution of technology and changes in trends and tactics that need to be implemented as quickly as possible in corporate marketing (Gretzel et al, 2008;Buhalis & Law, 2008;Buhalis, 1998).…”

Section: 2mentioning

confidence: 99%

“…The conclusions from this study, conducted with users of social networks, will contribute to further research of the theory and the application of recommendations in practice. Unlike the studies by Gupta (2019) and Paul et al (2019), this work examined the decisionmaking process with quantitative data, as suggested by , due to the limited scales available.…”

Section: Theoretical Implicationmentioning

confidence: 99%

See 1 more Smart Citation

Social Networks Influence in Choosing a Tourist Destination

Tanković¹,

Bilić²,

Sohor³

2022

JCCC

View full text Add to dashboard Cite

The use of social media is having an increasingly positive impact on tourism activities and the information available on social networks. The aim of this study is to investigate the opinions of social network users regarding their perceptions of social network use, social network communication, and social network information that influence the decision-making process of potential tourists when choosing a destination. The survey was conducted using an online questionnaire and the collected data was processed using the PLS-SEM method. The results show that the use of social networks, communication, and search for information in social networks influence the decision-making process when choosing a destination.

show abstract

Section: 2mentioning

confidence: 99%

Section: Theoretical Implicationmentioning

confidence: 99%

Social Networks Influence in Choosing a Tourist Destination

Tanković¹,

Bilić²,

Sohor³

2022

JCCC

View full text Add to dashboard Cite

show abstract

“…Uysal, Perdue and Sirgy [36] noted that many tourists consider social networks as a reliable source of information that could help them search and plan their journey, primarily due to the fact that materials accessed through social networks present the current state of the destination that interests them. Through social media platforms, social media users can find essential information about the desired destination [36,37]. These conclusions lead us to the assumption of the third hypothesis: Hypothesis 3 (H3).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process

2020

View full text Add to dashboard Cite

This research aims at identifying the role of social media in evaluating the attractiveness of a tourism destination, with special emphasis on the health safety of the destination. Consistent with this objective, a survey has been carried out on a sample of 675 Romanian social media users. The research results led to the development of a model based on structural equation modeling. The model includes nine latent variables that were structured taking into account different behavioral aspects related to the role social media has in travel planning, as well as for evaluating the health safety of a tourism destination. The main findings suggest that the trust in social media for tourism information made people become more interested in communicating through this means and to consider it more useful throughout the travel planning process. When choosing a travel destination, the more involved a tourist is in the decision making process, the greater the attention they pay to social media. The perceived usefulness of social media in travel planning has a significant influence on intentions to choose a tourism destination. As the importance assigned to the health safety of tourism destination increases, social media plays a more active role in travel by creating trust in this means in order to obtain sanitary safety information. People that intend to use social media for finding information on the health safety of a tourism destination are more likely to choose that destination for their vacation. The managerial implications of this paper regard the communication strategies adopted by tourism services suppliers or by some public authorities aimed at stimulating an efficient usage of social media so as to increase the buying intentions for tourism destinations.

show abstract

“…Other scholars, such as Hudson and Thal (2013), Shyle and Panajoti (2015) and Amaro, Duarte, and Henriques (2016), found that information on social media sites has the potential to significantly influence travellers’ trip planning. The influence of social media on tourists’ selection of accommodation, food and beverages and shopping behaviours has garnered scholarly attention (Paul, Roy, & Mia, 2019). However, although nightlife entertainment has substantially contributed to cities’ economic development (Calvo, Nofre, & Geraldes, 2017; Homan, 2019; Ross-Houle & Quigg, 2019), research concerning the influence of social media on tourists’ entertainment consumption seems to be less common.…”

Section: Introductionmentioning

confidence: 99%

Social media sites and nightlife tourism: an empirical study of tourist decision-making on nightlife entertainment consumption

Phucharoen,

Wichupankul,

Sangkaew

et al. 2023

IJTC

View full text Add to dashboard Cite

Purpose This paper aims to investigate the effect of tourists’ social media usage when planning trips on the probability of tourists consuming nightlife activities and their spending on nightlife consumption. Design/methodology/approach Two thousand questionnaires comprising questions about social media usage, consumption of nightlife entertainment and decisions to consume nightlife activities are distributed to international visitors at the departure hall of Phuket International Airport. A series of regressions are estimated. A Heckman two-step correction model is conducted to avoid the potential of selection bias. Findings Results show that the information available on Facebook positively links with the probability of tourists consuming nightlife activities. Furthermore, findings indicate that the usage of YouTube in tourist trip planning could statistically influence tourists to spend more on their nightlife consumption. Therefore, the results suggest that entrepreneurs could use Facebook to stimulate tourists’ nightlife consumption, while YouTube could be used to elevate tourists’ spending on nightlife consumption. The influence of these two social media sites on tourists’ decisions aids the authorities in the mitigation of the negative impacts of nightlife tourism. Originality/value Given the increasing role of social media in tourists’ consumption choices, to the best of the authors’ knowledge, this is the first paper to quantitatively explore the relationship between tourists’ social media usage and nightlife consumption in Thailand. The revealed relationship between the use of specific social media sites (Facebook and YouTube) and tourists’ decisions to consume and the amount spent on nightlife consumption could be used by nightlife tourism entrepreneurs and destination marketers in their marketing campaigns, yielding competitive advantages. Meanwhile, related authorities and non-profit organisations could apply this study’s findings to demarket tourists’ consumption of nightlife activities in areas affected by the negative impacts of tourists’ nightlife consumption.

show abstract

Influence of Social Media on Tourists' Destination Selection Decision

Cited by 16 publications

References 13 publications

Social Networks Influence in Choosing a Tourist Destination

Social Networks Influence in Choosing a Tourist Destination

The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process

Social media sites and nightlife tourism: an empirical study of tourist decision-making on nightlife entertainment consumption

Contact Info

Product

Resources

About