Influence of social media on performance of movies

Shruti, .; Roy, Suman; Zeng, Wenjun

doi:10.1109/icmew.2014.6890664

Cited by 11 publications

(7 citation statements)

References 20 publications

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“…Similarly, Ding et al (2017) have found significantly positive effect of pre-release Facebook "likes" on the box office performance of a movie. Contrastingly, Shruti et al (2014) in their study of social media influence on the box office performance found that Facebook "likes" are not a strong indicator to assess financial performance of movies. In a similar vein, Oh et al (2017) examined the effects of consumer engagement behaviour (CEB) through the number of likes in social media platforms of Facebook, YouTube and Twitter on the movie's official page on these channels and its impact on the economic performance of a movie.…”

Section: Literature Reviewmentioning

confidence: 89%

“…There is a growing use of social media platforms to access and engage consumers by marketers. Each of these platforms have distinct characteristics complementary to each other, which maximises synergistic effects when they are being used as part of the promotional mix (Shruti et al, 2014;Oh et al, 2017). Despite such opportunities, firms are yet to develop an integrative social media strategy to promote their brands for financial success.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Movies) without adequate attention on the role of social networking platforms such as Facebook, Instagram and Twitter (Chintagunta et al, 2010;Gopinath et al, 2013). The few studies on social media platforms have either focused on single social network platforms (Ding et al, 2017;Hennig-Thurau et al, 2015) or in case of multi-platform studies treat each platform as a distinct silo (Shruti et al, 2014). Interestingly, these studies conclude that social media platforms should not be treated independent of each other and all social media platforms have a collective presence in engaging the consumer (Shruti et al, 2014;Oh et al, 2017), which has significant influence on consumer purchasing behaviour.…”

Section: Introductionmentioning

confidence: 99%

“…The few studies on social media platforms have either focused on single social network platforms (Ding et al, 2017;Hennig-Thurau et al, 2015) or in case of multi-platform studies treat each platform as a distinct silo (Shruti et al, 2014). Interestingly, these studies conclude that social media platforms should not be treated independent of each other and all social media platforms have a collective presence in engaging the consumer (Shruti et al, 2014;Oh et al, 2017), which has significant influence on consumer purchasing behaviour. Moreover, research works show that consumers' sentiments towards a particular brand differ across different social media platforms (Schweidel and Moe, 2014) emphasising the need to develop appropriate contents for different platforms and integrate them for a coherent social media message (You et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

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Innovation in social media strategy for movie success

Nanda

Pattnaik

2018

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Purpose The purpose of this paper is to examine how movie studios develop an integrated social media strategy to achieve box office success. Departing from prior studies which focus on single social media platforms, this study examines the role of integrated social media promotion strategy using multiple social media platforms on movie success in the Bollywood movie industry. Design/methodology/approach This study adopts an in-depth and comprehensive case study approach to examine the promotional strategies adopted through YouTube, Facebook and Twitter throughout the life cycle of the movie and its impact on the box office success of the movie. Findings The study provides three major findings. First, the social media promotional strategy was centred on developing appropriate content to match the unique characteristics of the social media platforms. While Facebook was utilised primarily to connect audiences through organising fun events, Twitter was used to retweet the positive word-of-mouth generated from the audiences. Second, emphasis on promotional strategy through social media platforms in the post-release stage of the movie was found to be equally important as the pre-release stage. Finally, the social media platforms were utilised to develop emotional connection with the audience by promoting the content through which the audience identified themselves with the main protagonist of the movie. Originality/value This study is among the very few studies which examines the role of integrative social media strategy on the box office success in the movie industry. This study emphasises the way firms can utilise the synergies across different social media platforms to achieve success in the movie industry.

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Section: Literature Reviewmentioning

confidence: 89%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Innovation in social media strategy for movie success

Nanda

Pattnaik

2018

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“…Several machine learning algorithms have also been tested to predict the movie revenue [7] using most frequently used variables such as director, actors and genre could not achieve much accuracy. The last paper we have reviewed so far [8] had tried to examine social media influence on profit of a movie which has shown that facebook.com likes are not a good determinant for forecasting movie profit. Now all the work has missed something that is prediction time.…”

Section: Literature Reviewmentioning

confidence: 99%

Using Academy Awards to Predict Success of Bollywood Movies using Machine Learning Algorithms

Masih¹,

Ihsan²

2019

ijacsa

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Motion Picture Production has always been a risky and pricey venture. Bollywood alone has released approximately 120 movies in 2017. It is disappointing that only 8% of the movies have made to box office and the remaining 92% failed to return the total cost of production. Studies have explored several determinants that make a motion picture success at box office for Hollywood movies including academy awards. However, same can't be said for Bollywood movies as there is significantly less research has been conducted to predict their success of a movie. Research also shows no evidence of using academy awards to predict a Bollywood movie's success. This paper investigates the possibility; does an academy award such as ZeeCine or IIFA, previously won by the actor, playing an important role in movie, impact its success or not? In order to measure, the importance of these academy awards towards a movie's success, a possible revenue for the movie is predicted using the academy awards information and categorizing the movie in different revenue range classes. We have collected data from multiple sources like Wikipedia, IMDB and BoxOfficeIndia. Various machinelearning algorithms such as Decision Tree, Random Forest, Artificial Neural Networks, Naïve Bayes and Bayesian Networks are used for the said purpose. Experiment and their results show that academy awards slightly increase the accuracy making an academy award a non-dominating ingredient of predicating movie's success on box office.

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Detection: Needle in a Haystack

Roy

Zeng

2014

Social Multimedia Signals

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Influence of social media on performance of movies

Cited by 11 publications

References 20 publications

Innovation in social media strategy for movie success

Innovation in social media strategy for movie success

Using Academy Awards to Predict Success of Bollywood Movies using Machine Learning Algorithms

Detection: Needle in a Haystack

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