Influence of Strategic Aggressiveness Posture on Transient Competitive Advantage Adoption among Private Hospitals in Nairobi City County, Kenya

Abstract

Hyper dynamic business environment has rendered the pursuit of sustained competitive advantage untenable, hence the need to focus on transient competitive advantage which is a combination of various factors, which result in the ability of the firm to adapt swiftly to a fast-changing environment. This study’s’ purpose was to assess the influence of strategic aggressiveness posture on adoption of transient competitive advantage. The precise objective of the study entailed was to assess the influence of strategic aggressiveness posture on the adoption of transient competitive advantage by private multi-practice hospitals in Nairobi City County, Kenya. This study was guided by the dynamic capability theory of the firm and McGrath transient competitive advantage theory. The study adopted a descriptive correlational survey research design. The total target population was 400 hospital administrators from which a sample size of 200 respondents was selected using Stratified random sampling method. To enhance reliability and validity of study instruments, a pilot study was carried out whereby a reliability coefficient of 0.7 was considered acceptable. Both descriptive and inferential data analysis methods were used to analyze data. Analysis of data was done within acceptance margin of error of 0.95. Regression beta coefficients were used to examine influence of the independent variables on the dependent variable among private multi-practice hospitals in Nairobi city County in Kenya. The study found out that that strategic aggressiveness posture had a statistically significant influence on transient competitive advantage (β= 0.397(t=.000) and with model prediction of R square 0.292 significant at F=.000). The study concludes that strategic aggressiveness posture has a statistically significant influence on transient competitive advantage among private multi-practice hospitals in Nairobi city County in Kenya. Thus the study recommends the hospitals’ policy reviews to capture these areas for improvement: review policy to revamp competition analysis, increase market assertiveness and soldier towards best cost provision as well as adopt unpredictability in services differentiation.

Effect of Digital Strategy on Transient Competitive Advantages of Large-scale Manufacturing Companies in Kenya.

“…The advent2of the fourth2industrial revolution2has compelled firms to formulate more aggressive strategies aimed at enhancing product quality, service delivery, innovation, speed, and cost competitiveness. In another context, Kaluyu and Odollo (2023) conducted a comparative case study investigating the influence2of product innovation and pricing on2the competitive2advantage of beer products in Uganda. Their research established a significant relationship between product innovation, pricing strategies, and competitive2advantage in2the beer industry.…”

“…In Kenya, despite the importance of strategic posturing given the dynamic business environment, there exists scanty literature on whether companies have adopted TCA. Nevertheless, within the hospital setting, Kaluyu and Odollo (2023) discovered that the strategic aggressiveness posture notably impacts transient2competitive advantage2in private2multi-practice2 hospitals situated in Nairobi2 City County, Kenya2. Mwasiaji (2019) studied the competitive advantages of medium scale manufacturing companies in Kenya.…”

Effect of Digital Business Model Design Strategy on Transient Competitive Advantages of Large-scale Manufacturing Companies in Kenya.

“…However, within Africa, including Kenya, there is a scarcity of research on TCA, particularly in the context of large-scale manufacturing. Existing studies (Nyarku, 2017;Botes and Pretorius, 2020;Kaluyu and Odollo, 2023) in South Africa, Uganda, and Ghana focus on various latent variables associated with competitive advantage but lack comprehensive exploration of TCA and do not examine the influence of digital business model design strategy. Therefore, this research sought to examine the influence of digital business model design strategy on transient competitive advantage of large-scale Effect of Business Digital Model Design Strategy on Transient … [Nderitu, K.W.…”