Influence Of Stress Management On Women Empowerment-Detailed Study Of Women Micro Entrepreneurs

Abstract

Women constitutes the family, which leads to society and nation. Social and economic development of women is necessary for overall economic development of any society or a country. Woman has competed with man and success fully stood up with him in every walk of life and business. Women managed to survive and succeed in this competition with their hard work, diligence and pers everance. This paper of women entrepreneurship has been discussed the effective stress management of women micro entrepreneurs for the change of them from care taker of the family to economic supporter of the family. Here Kudumbasree played an effective role for strengthening the self help groups there by making a direct impact on the sustainable social, economic development of women and a direct impact on their living status, educational, nutritional and health needs of their children positively. We recommend to conduct more awareness sessions, recreational activities and meditation sessions for effective stress management skills to women micro entrepreneurs.KEY WORDS:-Kudumbashree, Women empowerment, Stress management, Micro entrepreneurship.INTRODUCTION:-Kudumbashree was launched by Govt.of Kerala in 1998 with an aim to eradicate poverty in rural and urban areas of Keral a through community development schemes,under the leadership of Local sel f governments. It combines different kind of activities like thri ft and credit, micro enterpris es, income generating activities and a wide range of wel fare activities. The self help groups of Alappuzha district realized the goals by giving the women entrepreneurs attractive schemes and financial support. They have designed with an objective of bridging the prevailing gap in the financial linkage and scattering banking facilities to the poor in rural and urban areas. Being a long term member of the group, a woman micro entrepreneur is able to expand her skills and stay away from exploitation and isolation. Stress causes a negative impact to them in the functions at workplace. The negative effects include losing willingness and interest to work, reduction in effectiveness and decreased efficiency .It also increases the level of rigidity and inflexibility concerned to job performance and creates a room for ignorance or to disrespect the rules, policies and regulations of the organization. The group leaders identi fy signs of stress, find out causes and report to the Co-ordinator, Kudumbashree, Alappuzha. A wide range of awareness program are conduct ed to assist the employees to improve stress management skills, medical camps to treat health problems due to stress, meditation to improve the mental strength, learn the skills of relaxation, motivation and increasing sel f confidence of women entrepreneurs.