Influence of team identification, game outcome, and game process on sport consumers’ happiness

Abstract

2017-08-25T16:28:34

Sport Events Customers’ Behavior in the Light of Hedonic Consumption

“…The performance can vary from event to event, season to season, or even within a single event. Studies have shown that emotional reactions and enjoyment of fans are depending also on team performance variability (Jang et al, 2018).…”

Psychological processes connecting team identification and social well-being for middle-aged and older adults: moderated mediation of subjective and objective on-field performance

“…The above discussion emphasises the role that subjective perceptions of on-field performance may play in linking team identification with social well-being for middle-aged and older adults. However, empirical evidence indicates that objective performance -operationalised as win-loss records -may influence fans' psychological states directly (Cornil & Chandon, 2013;Knobloch-Westerwick et al, 2020), or by interacting with team identification (Jang et al, 2017(Jang et al, , 2018. For example, happiness derived from a favourite team's win was found to be greater for individuals with high team identification than for those with low team identification, while both high-and low-identification fans indicated a similar level of happiness when their team was defeated (Jang et al, 2017(Jang et al, , 2018.…”

The Impact of Hedonic and Meaningful Messages on Sport Consumers’ Responses to Athlete Foundations: A Focus on Fan Identification Level

“…Deeply rooted in social identity theory, athlete identification is understood as an individual’s emotional connection with a certain social group (Brown-Devlin, Devlin, & Vaughan, 2018; Tajfel, 1982). Researchers have found that highly identified sport consumers provide greater support for their favorite players by attending and watching more games, as well as purchasing more merchandized products, than less identified sport consumers do (Cunningham & Eastin, 2017; Jang, Wann, & Ko, 2018; Wann & Branscombe, 1993). With respect to the relationship between athlete identification and CLT, this study posits that highly identified sport consumers experience greater psychological proximity to the target foundations than less identified sport consumers do (Keaton & Gearhart, 2014; Wann & Branscombe, 1993; Wann & James, 2019).…”

“…In contrast, the authors predict that both hedonic and meaningful messages are effective in persuading highly identified sport consumers to provide support for a foundation. Based on the social identity theory, a number of sport management studies have found that highly identified sport consumers provide greater support for their favorite athletes than less identified sport consumers (Cunningham & Eastin, 2017; Jang et al, 2018). Likewise, sport communication scholars have found that highly identified sport consumers process information more favorably about their favorite players than less identified sport consumers do, even with negative information such as a scandal (Lee, Kwak, & Braunstein-Minkove, 2016).…”